In the seemingly endless ocean of life in which we are sailing, just like a sailor encounters rough seas, thunderstorms and vicious winds, we too come across similar hardships in our lifetime.
In my third year of engineering, I along with three other friends participated in a competition. We had a week to build a model car, that ran on alternate fuel. We had designed a potentially good prototype of the vehicle and had ordered the components of the model, from some vendors. Things were going according to plan, but four days before the competition, we received all the materials, except the thermo-electric generator, which was the heart of the vehicle- it couldn’t run without this component. We panicked and contacted a lot of other vendors. Finally, a vendor agreed to deliver the component in such a short period of time and also priced it at a premium. We took a risk by agreeing to the increased price because we were confident of being successful in the event. Finally, after two sleepless nights, we were able to build the vehicle and participated in the competition. We were elated after securing the second position in the competition, and our happiness was not just because of winning the competition but because even when all the odds were stacked against us, we pushed back and conquered.
I believe if resilience is the sails, then tenacity is our boat. We have to endure the ferocity of the winds, and also be flexible in maneuvering our approach just like the resilient sails. Our tenacity will prevent even the roughest of seas from breaking down our spirits.
Why Aditya Birla Group is big in your life?
The mention of Aditya Birla Group evokes different emotions for different people. A mother wrapping lunch for her kids sees the ABG logo on the freshwrapp foil and trusts that her kids would get their food hot and fresh. A businessman suited up in Allen Solly attire confidently sits in his car, which runs on tires strengthened with Birla carbon’s carbon black. A young couple, who are thinking of building their new house, instinctively trust Ultra Tech cement to strengthen their home. An old couple trusts the Vodafone-Idea network, to stay connected to their grandchild, who is in another country.
These examples are many - the sun and prism logo of Aditya Birla Group touches and illuminates countless lives every day. The warmth of the sun spreads in all directions and is refracted by the prism as multiple facets of the group. The red and yellow colors evoke a sense of passion and trust in the hearts of countless consumers.
My life, like a number of others, has been touched by Aditya Birla Group, not once but every day in some form or the other. In this constant noise of brands trying to woo the consumer, Aditya Birla Group stands tall with its consistent quality in products and services. Aditya Birla Group is big in my life because I can trust any brand in the bouquet it provides. I use the Aditya Birla Payment Bank regularly, with my family and friends, because you can’t just trust anybody with your money. My phone’s Vodafone Idea network seamlessly and effortlessly works everywhere. I can go on and on about the products ABG offers, but one thing which makes me more passionate about the group is its commitment to sustainability. It works not only to provide value to customers, but also to preserve the value of the environment in which they are in.