ABG - A BRAND OF MASSES

The most important thing in my childhood days for any occasion is a dress of my own liking. The small satisfaction which we receive after buying that dress is inexplicable. The day I still remember in my life is when we had to move to city from a town as part of transfer in my father’s profession. There was a kind of worry for me whether I would be able to get a good dress. In towns we don’t have much of branded items back then, but have a good lot of varieties, where as in cities as per the perception there was a perception of quality and high range products. But ABG completely changed the perception, providing a wide variety of quality products reachable to every individual making them not to worry about their financial status to buy a cloth of premium quality. The first thing that comes to my mind when I think of ABG is Idea. I have to admit that my family is using it from more than 10 years. The day when I wished to buy my parents a gift with my first salary, I have been directly to a Van Heusen store for selecting a dress to my father and Pantaloons store to purchase a cloth for my mother. The premium quality merchandise by major brands like Louis Philippe, Forever 21 and Allen Solly made an easier path into our life as a gift, self purchase. Today we are so much associated with these brands that recently I have bought a Louis Philippe Wallet to my brother. Providing an employment for more than 1,20,000 it is an integral part of country's growth. It also helped India to be competent with developed countries in the sort of lifestyle people lead by bringing global brands to domestic market.