It was around 2008, when I came to know about ABG brands. I remember at that time I was living in my old house. Water used to ooze inside my one storeyed house during monsoons. One day when the rain was pouring heavily water started oozing at a very high pace and all my notebooks got soaked. My handwritten notes got washed away completely. I was so vexed that I literally cried that day, several months of my hard work washed away in a matter of hours. Seeing me in profound pain, my father tried to motivate me. He asked me to be a fighter like a baazigar. He taught me to never give up in life and always be ready to start from scratch. I took his golden words as my mantra and worked really hard. In just two months I succeeded in resurrecting all my notes. That day I learnt that victory tastes even better when there are several loses attached in background.
Three months after the incident, my father decided to end this issue once for all. He decided to reconstruct the house. So,we shifted to a rented apartment and the construction began. It continued for two months and then one day suddenly all the construction collapsed. Three labourers got injured and all the investments were in the dust. Since I used to do bank related works for my father, I was aware of his savings. It was a massive loss for him. I still remember the look on his face.I could exactly relate how he was feeling as I suffered the same few months back. He was definitely dejected but not disheartened. He is a man of emboldened spirit, one of the strongest I have seen. He resumed his spirit and helped the labourers to get the medication. Upon analysis we found out that because of poor concrete our construction collapsed. My father decided to change the cement brand and after a lot of research we chose ultratech cement. Construction resumed and our house got built.
Aditya Birla group is almost a century older than the new democratic India. From the era of Independence to the present modern India , Aditya Birla Group has a lot of success stories to tell. The journey that began with the sale of cottons has now forayed into various sectors like cement, finance, IT services, Telecom, metals, chemicals, Apparels etc. ABG is renowned for various brands. Undoubtedly, ABG brands like Peter England, Allen solly, Van Heusen, idea network etc. are reliable and have made an impact in people's lives. But for me Ultratech cement is a brand that has impacted my life the most. It has given me the foolproof roof over my head. It is said, “Those who help you during your trouble days, they are your Lifelong comrade.” Hence, ABG is my lifelong comrade.
#SJMSOM #SJMSOMIIT BOMBAY #ABGLPWOOME