Even in today's 21st century India, where our ease of business global ranking was a deplorable 140+ till five years ago, some old conglomerates have sustained their growth since decades and have formed an integral part of our daily lives. Foremost among them is the multinational Aditya Birla Group, that has managed to secure its position as one of the top Indian brands for over a century and a half now! By revenue, it is currently India's 3rd largest private sector conglomerate. Its association with such a huge mass, owing to its diverse range of products, is another milestone which many corporates aspire to achieve.
I, like most common Indians, have long been associated with ABG products but like most of us, I too was oblivious for a long time about the parent company of these common use products. Though underrated, our companionship is old and strong; be it the roof on my room or the apparel in my wardroom or the SIM in my phone.
Since adolescence, I used to wear non-branded garments as I couldn't afford the pricey branded ones. Then I started visiting Pantaloons, where prices were affordable and clothing quality was superb. My wardrobe has mostly Pantaloons clothing even today. Surprisingly, years later I discovered that this clothing chain belongs to ABG.
Another case was when our family decided to build our own house but there were certain construction complications. Engineers advised that we use best quality cement and unanimously suggested Ultratech. It has been 12 years since and our home is pretty safe and sturdy, thanks to the quality assurance of Ultratech. Later, I discovered that this too was an ABG product.
My closest association with them has been in cellular connectivity. My oldest contact number was an Idea Sim card. Even after changing cities and contact numbers, I am still connected to the group; this time via their Vodafone-Idea entity.
In today’s world that is marked by innovation and constant reinventing, Aditya Birla Group will continue enriching our lives while treading its path of sustainable growth, as the vision and mission of the premier conglomerate is in line with the nation's growth story : catering to the country's diversity and bringing ease to our lives in all ways possible!
