“Great Businesses are never built on the quicksands of opportunism. Leadership lies at the heart of knowing what we stand for”. With this motivating thought, Mr. Kumar Birla leads the Indian Multinational Conglomerate, Aditya Birla Group. He thinks that the factor that keeps him going is the kind of people that he works with a diversified group operating in 35 countries with more than 120000 employees worldwide. With the rich quality experience of 16 decades in industry, ABG has made his stance in each & every sector with the motive of service customers.
Being a proud customer of ABG, me & almost every person of India is somehow connected with ABG. When I was born, the first thing which is part of my life is my home, with the concept of ‘What is Big?’, ABG has entered in my life with UltraTech Cement. For all the power and electrical fittings, it entered with Grasim Industries of Insulators. Born in the era of fashion, ABG is a big part of my clothing and accessories with Aditya Birla Fashion & Retail Ltd. When I bought the first phone, I got connected to the world via IDEA cellular network and now this connectivity & telecommunication industry with Vodafone Idea Ltd became part of everyone’s life. Fulfilling my needs and demands, ABG made me feel Big.
ABG has also taken initiative in the field of Corporate Social Responsibility (CSR) activities by working in more than 5000 villages, reaching out to 7.5 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development program. This program focuses on the major fields like Healthcare, Education, Sustainable livelihood program, Infrastructure and Model villages. ABG works with Government schemes like Sarva Shiksha Abhiyan, Integrated Child Development Services to instil life skills in underprivileged children and youth by using recreational & educational tools, making them better prepared for adult life.
All these products or services that ABG provides had helped me in some way to build myself for who I am. Their thinking of providing big to their customers always inspires me to dream big and try to achieve it as ABG did. Their social initiatives motivate me to make society a better place with whatever I have. Educating children and youth, making them ready for future challenges, providing enough employment in villages and rural area, now became parts of my career goal because of the inspiration and motivation I got from Aditya Birla Group. The belief that ABG has ‘Our Biggest Assets – Our People’ aligns with my thinking too and always helps me connecting with people more efficiently. I can definitely say that I learned some of qualities like diverse thinking, leadership because of the different products or campaigns of ABG.
As we go through life, we are faced with certain situations which form hurdles and stop us on our path. We find the strength to face such challenges with hard work, will power and perseverance. Just like the waves in the sea, these challenges come and go but we have to stay strong to overcome those challenges. ABG has proven themselves strong as since 1857. ABG is a perfect example for the quote ‘Leadership is an Action, not Position’. They have showed us the path towards success. It is my dream to work in the multinational conglomerate, Aditya Birla Group.
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