Aditya Birla Group for me is an idea, an idea that can change the life. I believe in the legacy the brand has built in more than a century. I am someone who believes in legacy. I have read the names of GD Birla in the history books and their role in pre-independence India. And when I saw the ad of innovation that Idea can change your life, I feel the youth connect that this stellar brand creates. Birla is not just a name, it’s a brand and when we count most successful people our country has produced, we have this name along with Tata as a parameter to compare from. When I am not able to talk to my parents because of the rigorous schedule, they sarcastically tell me as if I am a Tata or a Birla that I don’t have time to talk to them and that explains the level of respect the brand Birla has in our households.
I still have the effect of a mere ad that Idea produced with “Walk when you talk” theme.The innovation that Idea came up with in this ad was truly unparalleled. If I attend a call while roaming and someone asks me what I am doing, I still have the same reply even after years of that ad going off air that I am walking while talking, referring to the ad. That's the sort of image ABG creates. ABG is a unique brand which has a legacy of over a century and still innovates in a way that connects so well with the youths and it feels like it will be here forever.