Aditya Birla Group, an Indian multinational conglomerate, founded in 1857, touched billions in the world giving employment to more than 120,000 worldwide. India’s third largest private sector conglomerate is maintaining its name in the league of Fortune 500. From setting unbeatable records, winning numerous awards, contributing to development in every field to influencing lives of people at all levels, ABG is one of the top names in the list.As the tagline of Aditya Birla Group says, “Taking India to the World”, the company has rightfully taken India to the world with its subsidiaries in all sectors of business.
Considering sustainability in the way they work, Novelis is the world’s largest recycler of used beverage cans and Idea Cellular launched the ‘Green Idea’ initiative with Aditya Birla Group aiming at reduction in carbon dioxide emission. There is also a continuous endeavor to reduce carbon footprint, reduce water consumption and conversion of waste to raw material.
Giving back to the society is a cause that has been close to my heart and hence I have grown to appreciate the initiatives taken by Aditya Birla Group, in particular, the focus on de-addiction programmes and dowry-less marriage. I also am a strong proponent of higher education, for it is a respectable way to rise out of poverty which is again a key focus area for the Aditya Birla Group.
With such a strong vision to contribute to the country, the group has built a strong image of being a caring corporate citizen and thus, it has struck a chord with people of all socio-economic groups. Acting on an ethos of generosity and compassion is the cornerstone of their CSR policy which shall work in maintaining their brand image for many years to come.
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