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Aditya Birla Group: A Part of Everyday Life | IIM Kashipur

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Vivek Kedia
Vivek Kedia

Aditya Birla Group needs no introduction to anyone with its presence in 14 industry sectors ranging from financial services to manufacturing. We have all benefited from one or more of their offerings- Ultratech Cement, Vodafone, Pantaloons among others- whether we know it or not.

Whenever I go out to shop, Pantaloons is one of my first stops and I generally find whatever I need under one roof. If Pantaloons doesn’t have something that I like, I can always go to Van Heusen, Louis Philippe, Allen Solly, Peter England and many more. The shopping centre I just went to is most probably constructed using UltraTech Cement- another one of the group’s subsidiaries. I just used my phone to make a call to my friend to come to join me for shopping. I use a Vodafone SIM to make the call. I again used an offering by the Aditya Birla Group. I just bought a term insurance policy for myself- again by Aditya Birla Capital Limited. I just bought a soft drink can- there’s a good chance that the can itself was manufactured by Cameroon Alumina Limited, a joint venture between Hindalco, Dubai Aluminum Company and Hydromine Inc., USA.

 These are just a few examples of the impact Aditya Birla Group on your everyday life. Aditya Birla Group, through its subsidiary Grasim, is one of the leading manufacturers of rayon in the world. Most of the synthetic clothes that are available are made out of rayon. We just don’t realize it but without Aditya Birla Group, our lives would just not be the same.

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Aditya Birla Group: A Part of Everyday Life | IIM Kashipur