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Aditya Birla Group - A Reflection Of Integrity And Passion | Ravi Digarsey, IIFT

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RAVI DIGARSEY
RAVI DIGARSEY

“Great businesses are never built on the quicksands of opportunism” inspiring words by Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group. Started in 1919 as a small jute manufacturing company is now one of the biggest multi-product corporations. Every one of us is associated with Aditya Birla Group in one way or the other. In our house we can easily recognize that cement which is used is from Khajurao, Chetak, Samrat and Birla Cement, the aluminum used is from Hindalco aluminum or Indian Aluminium Company Ltd, the Cushion Vinyl, the fabric and Floor & Wall Covering everything is directly or indirectly associated with Aditya Birla Group.

The brand Aditya Birla Fashion and Retail Limited (ABFRL) Group is virtually a part of our skin. ABFRL is the fashion segment of ABG. With more than 11000 points of sale, 2,500 exclusives: ABFRL brand outlets across we always find ourselves in Pantaloons, Peter England, Allen Solly, Louis Philippe, Style up, etc. when we lookout for the latest trend and a reliable brand.

“Communication is the key to personal and career success”. When someone talks about cellular connectivity that the first name that comes to our mind is Idea. Idea cellular network serving us right from the beginning of mobile service in India. After its merger with Vodafone, it became more powerful and Vodafone-Idea is the largest mobile telecommunications network in India and the third-largest mobile telecommunications network in the world.

Taking care of our all day to day necessity Aditya Birla Group also take care of life by Aditya Birla Sun Life Insurance offering a range of products across the customer's lifeline, such as children future plans, wealth protection plans, health plans, retirement and pension solutions, traditional term plans and Unit Linked Insurance Plans.

Looking at all the aspects of Aditya Birla Group I feel like I am a part of it as a customer and as a family member.

“Man needs difficulties because they are necessary to enjoy success” great lines by Dr. A P J Abdul Kalam. Whenever I face any challenge, I see it as the opportunity to learn and overcome my existing fear of failure. As the Values of Aditya Birla Group are Integrity, Commitment, Passion, Seamlessness, and Speed I also try to incorporate all the five values in my life while facing any challenges. No matter how big the challenge is I never compromise with my integrity and ethics and always fight with great agility. When it comes to commitment, I always take the responsibility of my doings and always try to conquer the challenge ahead of me. Passion is what defines an individual’s life. I set my goals which aligns my passion and find great comfort in achieving whatever is in my way. While fighting with any kind of challenge I always find what are the hurdles in my way. After recognizing the hurdles, I plan accordingly to make the process seamless. It never happens that I have only one work in my hand. To get all the work done I always prioritize all the work according to the urgency, timing and achievability and plans accordingly to ensure speedy completion of all the works. There have many instances when I was not very emotionally prepared but there were very big fishes to catch, at that time I never hesitated in accepting my shortcomings and asking my colleagues and friends to guide me and to provide me emotional strength. I always introspect for my shortcomings and always try to overcome them by working on them to conquer them.

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Aditya Birla Group - A Reflection Of Integrity And Passion | Ravi Digarsey, IIFT