Aditya Birla Group is one of the largest conglomerates in India with over 45 brands under its portfolio. It was established in 1857 and has grown and helped India grow since then. People throughout India have associated ABG with trust and reliability. The company has been a constant throughout people’s lives. When we were kids, it was Freshwrapp that kept the food prepared by our mothers’ warm. As we grew up, it was in the form of Pantaloons-a one stop shop to fulfill all our clothing needs. Being a teenager in the 21stcentury, we all knew the importance of a good internet connection and Aditya Birla was definitely present there to fulfill that wish of ours in the form of Idea. When it came to MBA college interviews, we were all in need of formals and we found our perfect fit in brands like Allen Solly, Peter England etc.
Aditya Birla is not only present in retail or telecom sector but has created a name for itself in the world of financial services with Aditya Birla Capital as its flagship. It has not only provided people a way to make their lives easier but also a way to make their lives better by providing quality primary education through Aditya Bal Vidya Mandir’s.
ABG believes in giving back to the country and to do that have taken Corporate Social Responsibilities (CSR) such as Widow Remarriage, De-addiction campaigns. They have also worked towards reducing carbon footprint and water consumption. The image created by the company is that of a socially responsible corporate citizen that wants to see the country developing and being a part of that development.
There are always two choices, the former to give up and the latter to move forward. Any substantial goal will come along with difficulties and it is only through overcoming that can one possibly achieve what one wishes to. The fact is that we actually require self-control to achieve our goals. The first and the foremost thing is to recognize all the reasons we feel that we are not capable enough to achieve the goal. We need to get a hold of our “Thinking Brain” telling us all the reasons we could possibly fail. If we believe we need to change to achieve what we intend to, we actually need to know what we need to change. We need to get rid of the negative self talk and take full control of our minds. To achieve our goals we need to make the calculations and reasons but before all of that the first step is to understand our wishes, feelings and instincts. The truth is that the human brain is highly confused and we need to make it believe that we are capable enough to achieve our dreams and master our destiny. What has helped me the most through everything wrong in my life is just taking a minute and calming myself. It turns out that it is our emotions we need to have control of as it is instrumental to achieve our dreams and we do require extra level of will power to do just that.
