Through brands like Ultratech Cement, Pantaloons, Peter England and many more Aditya Birla group has become name that resonates with every Indian ever since Independence. It is constantly evolving and creating impact not only in the domestic market but also Aditya Birla group is making its presence felt globally ,truly taking India to the world. But it is critical to understand that this organization doesn’t follow the Business Usual Model. These brands make effort to touch the lives of the people and transcend aspirations.
I fondly remember the day, when Aditya Birla Group influenced me in a big yet invisible way. I was visiting my family in Jharsuguda, Odisha and had the chance of walking into a Pantaloons store there . I saw a newly married woman draped in a heavy saree , her head covered in pallu was walking behind her husband. The next thing I see is the same woman walking towards her husband in a beautiful evening dress, she walked confidently towards her husband who was beaming with pride. It’s in that moment I realized how Pantaloons provided them the space and experience to select their own clothes unanimously without having to endure the embarrassment of asking for new or bold things that they haven’t tried before in a small shop where “log kya kahenge” downplays everything else. The Pantaloons dress is the manifestation of aspiration of being able to democratically choose, wear and be confident even in a tier 5 city. Thus I could feel ABG through Pantaloons hold true to its core principle of Commitment towards creating better experience for the customer.
