Today, in a world of a dynamic global environment, constantly improving technology and evermore complex consumer preferences and demands, it is imperative for an organization to create and sustain a drive for innovation and technological integration, to constantly improve the value proposition associated with its products, all while maintaining its natural propensity to continuously expand its presence across domains and segments, add value to the lives of its current and potential customers and to the national and global economy as a whole.
When thinking of organizations that have effectively and efficiently implemented the above throughout their organizational structure and have adopted the above values in their day-to-day operations, Aditya Birla Group comes to mind.
An organization with a mission to deliver superior value to their customers, shareholders, employees and society at large and led by a leader who believes that ‘businesses are never built on quick sands of opportunism and that if living by their values means growing at a pace slower than they would have otherwise liked, so be it’ , the Aditya Birla Group can with utmost belief be associated with the highest quality of organizational values and a drive towards ensuring the overall welfare of the people whose lives it touches on a day-to-day basis.
The introduction of “Style Up” fashion stores across Tier III cities to make smart fashion more affordable and accessible to people, the setting up of the world class energy positive greenfield plant in Jining, Shandong province by Birla Carbon and the revolutionizing of the Indian formal attire industry by Allen Solly, the first brand to introduce work fashion for women in India demonstrate the company’s motivation to continuously reinvent businesses and industries, improve the value offerings of its products and enhance the positive impact it creates in the lives of its customers, employees and the society as a whole.
The five key values the organization has so effectively adopted into its daily operations include Integrity, Commitment, Passion, Seamlessness and Speed. These values have also been extremely essential in my life both as a student and as a working professional. Being a student of Economics and the Joint Secretary of the Economics Society of my college, I believe staying committed and passionate about both the subject and its real-life applications is ‘the name of the game’. There were many instances in my personal experience where I felt enervated due to the academic rigor and the additional responsibilities associated with the role in the Economics Society. One such instance was waking up at 4’ O clock in the morning and reporting to the college to ensure all the necessary arrangements for the annual economics festival of the college are in place and all the events can be conducted in a successful and seamless manner. It is during such time that my commitment and passion for the subject helped me over the wave.
Being a consultant, requires one to not only commit his or herself to the overall welfare of the client and its stakeholders but to also be passionate about creating value for them through his or her services. In my professional career there have been many instances where I had to stay up and take meetings till late hours into the night and work continuously to find innovative and efficient solutions to complicated business problems. It is during such instances that the commitment and passion spoken about above helped me deliver quality solutions to the client that in turn not only gave me the contentment that comes out of creating value but also inspired me to continuously improve my own knowledge of the business segment and on-the-job skills. In addition, as a large part of these solutions were designated to address complicated and high-risk business problems, seamlessness and speed were without a doubt of prime importance in delivering them with quality. In addition, it goes without saying that integrity forms a crucial part of everyone’s lives. As a consultant, it assumes even more importance. Maintaining the integrity and the confidentiality of the client’s business and information, of your own organization’s business and information is what I believe helped me achieve my desire of being a good employee to one of the finest consulting firms in the world.
In addition to the resonance of Aditya Birla Group’s values in my day-to-day life, the organization has also made a considerable impact in my life through its product offerings. The Vodafone SuperNet 4G offered by Vodafone Idea Limited has helped me perform research and derive quality insights in a timely manner for my college projects as well as the solutions I developed during my professional life, not to mention the quality entertainment I have enjoyed due to the seamless internet connectivity the product offers. Also, formal attires form a large part of a consultant’s daily life as most of the responsibilities associated with the role need to be executed in a formal and professional manner. It is here that brands such as Allen Solly and Peter England have always helped me find the most suitable attires that bring out the professional conduct and personality expected of the role.
Therefore, I strongly believe that Aditya Birla group has had a significant positive impact in my life both through the values the organization has inspired in me and the products that have made my life markedly convenient.