There are only a few firms that remind us of our roots. The ‘idea of shared value’, and ‘achieving what you set your foot out for’ is the image I carry for the Aditya Birla Group. The uncompromising values and the legacy the leaders who have carried forward the group, is an inspiration for all.
A group that provides sustainability to more than one lakh twenty thousand people and has its presence in more than 14 industry sectors, is a beacon of light in today’s era serving the larger interests of society.
What can be big? Mumbai’s Bandra Sea Link or a nano-particle in a tyre? Indian Railways or our lifestyle? Our mobile phones or the one that connect to our loved ones? The group has its presence in the all the desired segments be it cement, branded apparel, financial services, metals, mining, telecom etc. But what makes it bigger is the ability of the group to reach out to 7.5 million people across geographies through its Corporate Social Responsibility (CSR) activities.
The groups work is reflected in the operations, the work culture across the region and sectors it operates in. It is redefining future, a future that comes with challenges of rising average temperature and requires industries and society to keep the global temperature rise under 2 degree C by changing the way it does its business. The Aditya Birla Group’s Sustainable Business Framework is a guiding light to the upcoming ventures. It is also a guide to the new ways of doing existing businesses.
