Peter England, Louis Phillipe, Pantaloons, Idea, More. The brand I associate the most is with Idea. The perky and innovative advertisement off the idea cellular campaign was a refreshment in our tv sets. I was fascinated with the way social issue were tackled in subtlety. The impetus on using a young central actor in the ad is also a clever one. India's demographic at the moment is weighted highly towards the youth. Convert a young Indian into Idea Cellular user and there's high likelihood of that youth using the service for a long time. At that point of time it was the only company which targeted the tier 2 cities and the growing internet users in this country. Idea Cellular had wonderful and successful campaigns with 'Honey-Bunny' and 'No Ullu Banaoing'. As a leader in Value Added Services, Innovation was central to. It was the first cellular company to launch music messaging with 'Cellular Jockey', 'Background Tones', 'Group Talk', a voice portal with 'Say IDEA' and a complete suite of Mobile Email Services. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with 'Super Power', 2 Minutes Outgoing Free, Lifelong offer and other segmented offerings like Women's Card. 'Lifetime Idea' is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand.
A brand known for their many firsts, Idea is truly special to me.
