Shiva Narayan Birla founded Aditya Birla in 1857, a company with 162 years of rich experience. Currently, it has operations in 14 different industries.
Being a user of Idea telecom, Aditya Birla has helped me to connect with my family at every moment in the past 13 years while I was away from home. Presently, Vodafone-Idea is world’s 2nd largest telecom partner, helping to bridge the gap between families.
I still remember using Ultra-tech Cement for my final year project where I had to cast cubes and cylinders. It is indeed true when they say that Ultra-tech is ‘Engineer’s choice’. Being a student of Foreign Trade, I precisely know how import-export plays an important role in shaping the country’s economy. With businesses in 34 countries around the world, Aditya Birla has a significant contribution to exports. At the time when a lot of NBFC companies are struggling because of a liquidity crisis, Aditya Birla Finance has NPAs of only 1.17% with AAA(Stable) ratings by ICRA and India ratings which shows the quality service they give to the people.
Aditya Birla has something to offer to everyone in the fashion industry starting from Peter England, Louis Philippe, Van Heusen to Allen Solly. Since I was joining IIFT I wanted to look professional, hence I have always preferred clothes from Aditya Birla, even for a casual setting.
Whether you are thinking of cloth or building a new home or about giving gifts to your beloved ones – the first thing that clicks in our mind is invariably Aditya Birla Group. Ergo, I take immense proud in saying that Aditya Birla has been playing a substantial role in my life.
I still remember the moment when I finished the movie “Taare Zameen Par”, I was crying like a baby as I could relate the situation with my entire life. My parents, out of due concern for my better studies had put me in Jawahar Navodaya Vidyalaya, a central-government boarding school since 6th standard. Currently, it is my 13th year out of my home. I recall my 6th and 7th standard when I used to weep every other day as I used to miss them. There I could meet my parents only once a month. Eventually, that made me an independent person, but at the same time, I got distanced from my family.
I then couldn’t allow myself to feel much love for my family as it would make me homesick and sooner or later, I started finding it difficult to even talk to my family about issues that used to concern me, which restricted the inner me which used to express everything that comes on my mind. I was good at academics since childhood, I got 90+ percentages in both 10th and 12th. Family life was a major problem for me.
But I knew I had to figure out something, I couldn’t allow the situation to worsen even more. After I graduated, I took a job and started living with my parents. In due course, I started understanding their situation and vice versa. They kept on inquiring if I have any problem, but I ignored every time. One night, I was overwhelmed with emotions and I broke the ice and shared everything that was troubling me, after so many years I felt happy and calm after that conversation with my parents. Since then everything has changed, I have opened even more after that event. Now, I don’t hesitate to share anything with my parents. And that is how I overcame the biggest challenge to achieve my personal life ambition.