We sometimes underestimate the influence of little things in our lives, We are seasoned to look at the picture as a whole first, then we go into the details. Right from our childhood we subconsciously associate our feelings and emotions with brands through their products and when it comes to Aditya Birla Group whose presence in our life has been massive, the association that we have with the group is also quite intimate. Just like people of the Gotham city have a tendency to overlook the contributions of Batman "The dark knight", we as consumers sometimes do overlook the presence of Aditya Birla group in our life, not knowing how unimaginable it would be for us to survive without the dark knight. The dark knight as mighty as he seems does not even care to be appreciated for his efforts and still continues to serve behind the scenes. The Aditya Birla Group works in 5,000 villages, reaching out to 7.5 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development through which the group provides welfare in health, education, infrastructure and sustainability for our communities. Not just at societal level but also at personal level Aditya Birla Group's influence in our lives cannot be ignored, right from the cellular sim we use to call our dear ones, the material used in manufacturing the phone to the clothes we wear at different occasions and the strong foundation of cement required in building our homes. Aditya Birla Group seems omnipresent in some way or the other through its subsidiaries like Vodafone Idea, Aditya Birla Fashion and Retail limited and Grasim textiles. Whereas other subsidiaries like Hindalco and Ultratech cement strengthens the infrastructure of railway and road networks and financial services Aditya Birla Capital enriches the lives of many in our country. I, personally, hustle through the strict rigour of IIFT's MBA (IB) program where every day is a new challenge and I feel blessed to acquire my formal attire from brands like Van Heusen and Louis Philippe whereas, Allen Solly provides me with a wide variety of business casuals.
As Mr. Kumar Mangalam Birla says "Failure is not fatal, failure is inevitable. If you don't fail, it perhaps means you aren't taking enough risks". That is what failures mean to me, It challenges me to expand my horizons and delve into unchartered territories and this is what growth is all about- learning new and different things leading to the overall development as a person. I have been through bullying instances where people used to make fun of me for my looks, how I speak and how I do what I do. This created insecurities within me and filled me with self-doubt and as I grew I became more shy and an introvert kind of a person. I realized that I have got a fear of speaking in public. During my undergraduate college, I became adamant on fighting this fear and overcoming this hurdle in self-development. I found opportunities to get on the stage. I got into college compèring team, hosted few events successfully and struggled in few of them too. Gradually, I gained confidence and went on to lead the same team in my senior years. I started to learn guitar and got the opportunity to perform on stage with my college rock band that helped me to fight the stage fright. I realized it was all about believing in the idea that nothing can stop us from achieving what we want - "not even failures". The more I fail, the better and more refined I'll become.