We often underestimate the importance of brands in our life, taking them for granted. But through their silent contributions they leave deep impressions in our life, to the extent of completely shaping our personality and surroundings. For me, Aditya Birla Group is one such brand.
Being a native of Rajasthan and a Marwari myself, I share the same roots as Mr. Shiv Narayan Birla – the progenitor of this respectable legacy. The seed he sowed back in the year 1857 has now germinated into a humongous empire. I have been raised hearing stories of extraordinary contributions by generations of the “Birlas” to this country. The role they have played in many fronts from social to business has swayed hearts and minds of people across times. The word “Birla” has evolved from being a family name to a word synonymous to respect.
While I’m writing this, my younger brother is representing BITS Pilani in an inter-college football tournament. I vividly remember the day, when we came to know that he made it into this college. Mouth stuffed with sweets, happiness and joy conspicuous on our faces. Not everyone gets the opportunity of studying in the best private engineering college in the country.
When I moved out of my hometown for the first time, after a lot of deliberations – “Idea” became my telecom companion. It never failed me – keeping me in contact in the remotest hinterlands of the country. I also remember my mother wrapping the food inside my tiffin box with Freshwrapp aluminum foil for keeping intact its warmth. Similarly, suits become de facto when one starts their corporate journey. I started mine with Peter England. All these nostalgic feelings!!
This is the level of involvement Aditya Birla Group had during my formative years and is continuing to do so. Although in all these instances involvements of Aditya Birla Group was not conscious. But when I think in retrospect about all the important junctures of my life, I realize the subconscious impression this group created – silently there, as a part of all the sweet memories.