It gives me a sense of immense pride that one of the most premiere conglomerates in the world, Aditya Birla Group, has its roots in my country, India. Spanning over 34 countries, it brings together a culture of 42 nations under a single roof. With a clear vision in mind, Aditya Birla Group has always aligned its goals with the country’s needs. The same is also reflected in each of the verticals that the group has served to its nation. From cotton trading in Pilani, Rajasthan to a valuable contribution in Bandra-Worli Sealink, ABG has undoubtedly touched upon millions of lives.
One of the reasons why, as a millennial, I really feel connected to ABG is the way it has not limited itself to the nation-building projects but also have taken up the charge to enrich the lives of every single individual in the country by extending its focus on the Fashion Vertical. I believe in this growing world, competing for the best in the market only with competency and intellect is not enough. Fashion brings in a lot of value which helps to represent ourselves better when compared to global competitors.
ABG has introduced our country to a few of the finest brands in the fashion world - Ralph Lauren, Van Heusen, Louis Philippe, Allen Solly, Peter England to name a few. Understanding the nature of expense of an average Indian, ABG has also extended its arm to Pantaloons, my go-to store for all the shopping parades. The group has always kept me ahead with the fashion trends and has been an important part of my daily choices, be it casual, formals or ethnic. Truly, Aditya Birla Group has played a big role in my life.