My mentor was a tough teacher. I have been scolded multiple number of times, but for my own good. He always pushed me to work hard and act smart. I believe once you align yourself with your mentor and start taking feedback constructively, you definitely excel at your work. For marketers, if you can handle the FMCG pressure and ace the process of learning and re-learning, you will be able to hone your skills and at the end of your internship, you’ll take back a valuable experience. Thus, it is imperative to choose your internship wisely, in order to deliver your best.
This internship has given me immense knowledge that can be transferred through the PRISyM platform, marketing club of SIBM B, where I hold the position of the Co-ordinator. People are unfamiliar about the process of branding as crude a product as pan masala. For a consumer the process of choosing consumer durables goes a long way from need recognition to evaluating your total set and till making a purchase. It is a high involvement process and there is assistance at almost every step. But for an FMCG product and that too a pan masala, the first purchase is always based on peer recommendation and influencers.
One thing that I have learned by working in corporate is that all the marketing models, like BCG/Ansoff/Brand Identity or Rogers diffusion, are merely a tool to achieve what you want you are aiming to achieve. This is the reason that OGST becomes the primary step before planning out any marketing activity for the brand.
I always felt at home while working for Pan Vilas at Godfrey Phillips India Limited.
Indeed – Shauk Badi Cheez Hai!
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