In our list of India's Best 50 - the 50 Most Employable Students from the Class of 2024, we feature MBA students who have walked that extra mile and done that little more to stand out! One of those featured in today's story, Premankur Roy, has shown an incredible amount of passion to achieve his true potential.
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Premankur is currently a 2nd year Business Management student at XLRI Jamshedpur. He graduated from Birla Institute of Technology, Mesra, Ranchi in 2020 post which he worked for a fin-tech and a food-tech company for a total of 20 months before joining XLRI. He's passionate about the field of Marketing and he is currently at XL, he heads the partnerships & sponsorships vertical at Marketing Association of XLRI (MAXI), the oldest b-school marketing committee in the country. In year 1 of his MBA, he emerged as the National Winner of Dabur's national case competition 'Dabur Verve', landing him a pre-placement summer internship offer. Additionally, he also made it to InsideIIM's list of 50 Most Promising Incoming MBA Students 2022. Premankur is trained in Hindustani Classical Vocals and also holds a Sangeet Prabhakar in Music. He is the lead vocalist of XLRI's iconic band, Bodhi Tree.
Premankur Roy played a pivotal role in MAXI, the Marketing Association of XLRI, leading the partnerships and sponsorships vertical during his MBA. He contributed to the organization of MAXI Fair, a disguised research fair for FMCG companies, where 10,000+ residents of Jamshedpur participated. Leading a team of 15 members, Premankur's experience was not only exciting but provided insights into working on a large scale with a unique idea. This project significantly contributed to his understanding of working in a diverse and unique context.
In terms of leadership development, Premankur emphasizes the importance of active listening. His exposure to lectures, case discussions, project presentations, and committee work has enhanced his listening skills. Working for MAXI and playing music in the band Bodhi Tree taught him to be flexible with ideas, open to feedback, and accepting of others' opinions. He envisions applying these skills in a corporate setting, emphasizing the importance of listening in understanding clients, senior briefings, team concerns, and consumer feedback.
Premankur plans to leverage his MBA skills by taking a holistic approach, drawing on cross-functional and cross-industry synergies. He believes that the case-based learning across domains and industries will help him add value to the company he joins. His ability to look at a problem from multiple managerial perspectives contributes to his strategic and cross-disciplinary approach.
His preferred industry is Sales & Marketing in FMCG or FMCD companies, with a particular interest in companies like HUL, Dabur, ITC, P&G, Nestle, and Asian Paints. His internship experience at Dabur in the S&M function of their Modern Trade team fueled his passion for retail and understanding consumer behavior. Premankur sees himself as a great fit for an FMCG major, given his performance in related courses and active involvement in the Marketing Association of XLRI.
Premankur's approach to teamwork centers on fostering an environment for varying opinions with a common goal. He values diverse working styles and perspectives, recognizing that the end goal is the betterment of the project or task. Trusting his team and understanding their perspectives has broadened his horizons, both in business cases and in life.
In claiming to be one of the Most Employable MBA Graduates - Class Of 2024, Premankur highlights his academic record, pre-MBA work experience in fin-tech and food-tech, and various achievements during his MBA. He emphasizes his adaptability, upskilling efforts, and the ability to prioritize team objectives over personal goals.
Read the stories of the other Employable Graduates here!
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