In this episode of Konversations Cafe, we have our first woman entrepreneur of this season Shikha Murarka, who is currently running her own baking company called MishMash Bakery and has garnered quite a lot of acclaim and attention, thanks to her celebrity associations. But, how did all this start? How did an MBA decide to be a baker all of a sudden? Shikha breaks it down in this part of her candid conversation.
Hailing from a business-oriented family, Shikha explains why commerce was not really her choice but was something that she took up due to peer pressure. She further takes us through her journey; from starting a graphic designing agency to realizing baking is where her heart lies. As an ideal business owner, Shikha talks about how taking up courses or doing an MBA helped her to plan, research and strategize to stay ahead of her competitors.
Watch the entire video as Shikha explains the challenges she faced in her initial stage and how persistent small steps helped her to build a Brand.