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The Ultimate Chai Showdown: Chai Sutta Bar Vs MBA Chaiwala

Mar 31, 2023 | 7 minutes |
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Chai has had a spicy glow-up in recent years, evolving from a humble cup of flavor enjoyed by the masses to a cool and vibey beverage embraced by Indian youth. And we have the creative pioneers behind innovative chai ventures to thank for this revolution. By serving up steaming cups of chai alongside good vibes, heartfelt stories, & hip decor that strike a chord with the younger generation, these trailblazers have taken chai's appeal to a whole new level. And now, two of the biggest players in this chai revolution are ready to face off: Chai Sutta Bar Vs MBA Chaiwala. It's time to dive deep into the strategies and unique selling points that have helped these chai ventures carve out a niche in the saturated market and capture the hearts of chai lovers everywhere. 

Chai Sutta Bar: Making Chai Basic To Bougie Since 2016

“We are not just the seller of tea, we sell vibe”- Anubhav Dubey, Co-Founder, Chai Sutta Bar Anubhav Dubey - the man behind the steaming success of Chai Sutta Bar. This young tycoon, who is also a motivational speaker and social media sensation, is the ultimate role model for all budding entrepreneurs. Anubhav's story is a thrilling rollercoaster ride that will leave you on the edge of your seat. From studying for UPSC exams to fulfill his parents' wishes to brewing up his own tea empire with just 3 Lakh rupees and his childhood buddy, Anubhav has proven that with determination and hard work, anything is possible. What makes Anubhav and Chai Sutta Bar unique is their ability to connect with the common Indian. Anubhav and his team’s journey is relatable and resonates with middle-class youth, creating a strong bond between his brand and his target audience. After all, “a well-told tale can do wonders for sales”. Did You Know: Contrary to the name, Chai Sutta Bar has a no-smoking policy. In fact, the company emphasizes on people especially the youth to enjoy eco-friendly Kulhad Chai Breaks rather than Sutta Breaks…….

MBA Chaiwala: An Empire Built On Chai & The Big MBA Dream

Praful Billore- A name synonymous to the quote- “Dream big, start small, act now” is the proud owner of MBA Chaiwala, a roadside stall turned mega business with more than 4 crore turnover today.  Coming from a middle-class family in Madhya Pradesh, Praful obtained a B.Com Degree and grew keen on pursuing MBA from a Top B-School, with the sole reason of landing a lucrative salary post the degree. However, after failing the CAT exam twice, he landed up questioning his choices and started working as a housekeeping staff at Mcdonald's. For a guy with dreams higher than the sky, working for someone else felt inadequate and soon enough he decided to start his own venture as a tea seller.

Chai ek aisi cheez hai hindustan main jo hamesha har jagah hoti hai, Accha ho, bura ho, koi deal ho rahi ho, chai is always be there……….. Praful Billore, Founder, MBA Chaiwala

Amid the constant pressure of parent’s expectations, the stigma around selling tea on the streets, ugly competition with fellow tea vendors, and threats from local goons, Praful’s journey was anything but easy. However, his constant efforts & persistence drove him to overcome all the difficulties and set up Mr. Billore Chaiwala- AKA MBA Chaiwala, a venture that connected with not only chai lovers but also those stuck in the daily hassle of making a living while keeping their big entrepreneurial dreams alive in their hearts.

Did You Know: Praful Billore started his first tea stall with an investment of just INR 8,000 borrowed from his father on the pretext of enrolling in a short-term educational course.

Let’s Compare

Chai Sutta Bar MBA Chai Wala
Product Wide range of teas served in kulhads & coffees with unique flavors and toppings, snacks and quick bites like Pizzas, Pastas, Maggies, Burgers, Sandwiches & more. Multiple flavours of Chai, Coffees, Shakes, & Snacks including Sandwiches, Maggies, Pizzas, Pastas & more.
Business Model Franchise model with low investment cost, providing an opportunity for aspiring entrepreneurs to start their own businesses. Franchise business model based on the principle of "FOFO" (Franchise Owned, Franchise Operated), again a great opportunity for entrepreneurs to start their own business with a proven and successful model.
Expansion 450+ Outlets across 195+ Tier 1, 2 & 3 cities.

Global presence in Nepal, UAE & Oman. Further expansion expected in Canada, USA & UK in 2023.		 200+ Outlets in more than 50 cities in India, majorly present in Tier 1 & Tier 2 cities.
Revenue Higher revenue due to larger reach and extensive franchise network.

 

 Lower revenue compared to Chai Sutta Bar due to fewer outlets. 
Marketing Strategies Social media marketing, celebrity endorsements, event sponsorships, tie-ups, festive offers and discounts, quirky packaging, merchandise. Social media marketing, PR, word-of-mouth, festive offers, social sharing, empowering customers to become brand ambassadors.
Vision To bring Indian cultural values from the roots and blend them with the world-class ambience to serve people with aromatic experiences and cheerful memories.

Spreading Kulhad Chai across the world and getting people to try it globally & taste the aroma of India’s soil with their every sip from Kulhad.		 To inspire the country's youth and encourage them to pursue their goals, foster a startup culture, and promote entrepreneurship.

Striking conversations & boosting awareness around topics like building business, health & fitness, overcoming social issues, combating climate change, civil rights, gender inequality, and more.
USPs
  • Offering chai in eco-friendly kulhads (using 4,50,000 kulhads everyday, thus providing employment to more than 500 families)
  • Serving traditional chai in a bar-like setting.
  • Serving varieties of most loved food items and beverages that satiate both taste and appetite.
  • Pocket-friendly pricing.
  • Providing Employment to orphans & less privileged sections of society.
  • Strong online presence.
  • Unique and Memorable Tea Serving Style in Kulhads along with toast and tissue which creates a memorable and authentic experience for customers.
  • The founder, Prafull Billore, is known for engaging in friendly conversations with his customers which attracts a significant amount of customers to his shop.
  • Small corner in the shop dedicated to job seekers & potential employers.
  • Great presence on Social Media 
  • Organizing Unique events such as book exchange programs or entrepreneurship programs. 
Target Audience Youth and middle-aged working professionals, students, and tea enthusiasts who enjoy a trendy and modern tea cafe experience. People of all age groups who enjoy authentic Indian chai and appreciate traditional tea-making techniques.
  In the 21st century, entrepreneurship has become a melting pot of creativity, innovation, technology, and globalization. As we conclude our discussion on Chai Sutta Bar and MBA Chaiwala, we can't help but marvel at the infinite possibilities that lie ahead for daring entrepreneurs. So let us all raise a cup of chai to all the aspiring entrepreneurs dreaming of shaping the future of business, one idea at a time! If you too are someone looking to dive into the world of business by grabbing the C-suite position in leading companies or wish to take your first step towards kicking off your entrepreneurial journey learning the nuances of business from industry experts themselves, here’s what we have for you:

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