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Chai ek aisi cheez hai hindustan main jo hamesha har jagah hoti hai, Accha ho, bura ho, koi deal ho rahi ho, chai is always be there……….. Praful Billore, Founder, MBA Chaiwala
Amid the constant pressure of parent’s expectations, the stigma around selling tea on the streets, ugly competition with fellow tea vendors, and threats from local goons, Praful’s journey was anything but easy. However, his constant efforts & persistence drove him to overcome all the difficulties and set up Mr. Billore Chaiwala- AKA MBA Chaiwala, a venture that connected with not only chai lovers but also those stuck in the daily hassle of making a living while keeping their big entrepreneurial dreams alive in their hearts.
Chai Sutta Bar | MBA Chai Wala | |
Product | Wide range of teas served in kulhads & coffees with unique flavors and toppings, snacks and quick bites like Pizzas, Pastas, Maggies, Burgers, Sandwiches & more. | Multiple flavours of Chai, Coffees, Shakes, & Snacks including Sandwiches, Maggies, Pizzas, Pastas & more. |
Business Model | Franchise model with low investment cost, providing an opportunity for aspiring entrepreneurs to start their own businesses. | Franchise business model based on the principle of "FOFO" (Franchise Owned, Franchise Operated), again a great opportunity for entrepreneurs to start their own business with a proven and successful model. |
Expansion | 450+ Outlets across 195+ Tier 1, 2 & 3 cities. Global presence in Nepal, UAE & Oman. Further expansion expected in Canada, USA & UK in 2023. |
200+ Outlets in more than 50 cities in India, majorly present in Tier 1 & Tier 2 cities. |
Revenue | Higher revenue due to larger reach and extensive franchise network.
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Lower revenue compared to Chai Sutta Bar due to fewer outlets. |
Marketing Strategies | Social media marketing, celebrity endorsements, event sponsorships, tie-ups, festive offers and discounts, quirky packaging, merchandise. | Social media marketing, PR, word-of-mouth, festive offers, social sharing, empowering customers to become brand ambassadors. |
Vision | To bring Indian cultural values from the roots and blend them with the world-class ambience to serve people with aromatic experiences and cheerful memories. Spreading Kulhad Chai across the world and getting people to try it globally & taste the aroma of India’s soil with their every sip from Kulhad. |
To inspire the country's youth and encourage them to pursue their goals, foster a startup culture, and promote entrepreneurship. Striking conversations & boosting awareness around topics like building business, health & fitness, overcoming social issues, combating climate change, civil rights, gender inequality, and more. |
USPs |
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Target Audience | Youth and middle-aged working professionals, students, and tea enthusiasts who enjoy a trendy and modern tea cafe experience. | People of all age groups who enjoy authentic Indian chai and appreciate traditional tea-making techniques. |
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