The Best MBA Institutes In India For Marketing

Sales and Marketing is one of the most popular and sought-after domains at MBA institutes. At some of India’s top management institutes, at least 1 in 5 students opts for a Marketing or Sales role during Final Placements. Though Management Consulting and Finance take precedence over Sales and Marketing roles for students at most institutes (owing to the higher pay packages offered as well as the glamour associated with the former), a lot of students, especially freshers, do look for exciting Marketing roles at some of the world’s largest companies; usually Consumer Goods companies looking to hire for their leadership programmes and other roles.

While most top B-schools offer excellent management education regardless of the domain you are interested in, there are some institutes which have, over time, garnered a reputation for being associated with excellent placements for specific domains. For instance, FMS Delhi claims to be the ‘Marketing campus of the country’, IIM Calcutta claims to be the ‘Finance campus of the country’, XLRI is known as the ‘HR campus of the country’ (for its HRM programme), etc.

If you’re interested in opting for a Sales and Marketing role post-MBA, or have a few years of relevant experience in the field, mentioned below are some of the finest and most popular MBA colleges for Marketing that you may consider joining or setting as your target for 2020.

Note – These are not rankings; the list of B-schools is in alphabetical order. 

Best MBA Marketing Colleges In India

B-School Overall Rankings As Per InsideIIM MBA Rankings 2019 Programme offered
FMS Delhi 4th MBA
IIFT Delhi 10th MBA(IB)
IIM Ahmedabad 1st PGP
IIM Bangalore 3rd PGP
IIM Calcutta 2nd PGP
IIM Indore 8th PGP
IIM Kozhikode 7th PGP
IIM Lucknow 6th PGP
IIM Shillong 14th PGP
IMT Ghaziabad 33rd PGDM
JBIMS Mumbai 11th MMS
MDI Gurgaon 13th PGPM
MICA 29th PGDM-C
SIBM Pune 16th MBA
SPJIMR Mumbai 9th PGDM
XLRI Jamshedpur 5th PGDM-BM

*Data provided in the public domain for these B-schools was based on sectors and not domains, or was insufficient to be featured in this article.


FMS Delhi

FMS Delhi, as an institute, claims to be the ‘Marketing campus of India’, and with good reason. Over the past three years, at least 1 in 4 students at FMS has opted for a Sales and Marketing role during Final Placements, and Marketing has remained one of the most sought-after domains at the institute. Read FMS Delhi’s latest Final Placements report here.

2019 2018 2017
  Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary
Faculty of Management Studies, Delhi 25% Data Not Available 30% Data Not Available 30% Data Not Available

IIFT Delhi

At IIFT Delhi, Sales and Marketing is one of the most popular domains. For the Class of 2018, 35% of the students opted for Sales & Marketing roles. Read IIFT Delhi’s latest Final Placements report here.

2018 2017 2016
  Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary
IIFT Delhi 35% Data Not Available 30% Data Not Available 29% Data Not Available

IIM Ahmedabad

IIM Ahmedabad is India’s leading management institute and is known across the world for its excellent management education, having been ranked amongst the world’s top-30 business schools. Top recruiters such as Nestle, Unilever, Airtel, P&G, and the Aditya Birla Group visit the IIM-A campus to recruit budding marketeers. Read IIM Ahmedabad’s latest Final Placements report here.

2018 2017 2016
Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary
IIM Ahmedabad 17% Rs. 17.67 lakhs p.a. 25% Rs. 18.01 lakhs p.a. 22% Rs. 17.21 lakhs p.a.

IIM Bangalore

IIM Bangalore, another leading management institute of the country that offers excellent management education to its students, is a great option for those interested in Marketing, primarily because of the recruiters that visit the IIM-B campus, and of course, the pedagogy and faculty of the institute. Read IIM Bangalore’s latest Final Placements report here.

2019 2018 2017
  Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary
IIM Bangalore 10% Data Not Available 12% Data Not Available 14% Data Not Available

IIM Calcutta

IIM Calcutta, though known as the ‘Finance campus of India’, is also an excellent institute for those interested in Marketing. 13-16% of the PGP batches at IIM Calcutta over the past 3 years have opted for Sales & Marketing roles, with Consulting and Finance emerging as the most sought-after domains. Read IIM Calcutta’s latest Final Placements report here.

2019 2018 2017
  Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary
IIM Calcutta 13% Rs. 23.00 lakhs p.a. 16% Rs. 20.00 lakhs p.a. 12% Data Not Available

IIM Indore

Over the past 3 years, at least 1 in 5 students of the PGP batch at IIM Indore has opted for Sales & Marketing roles – a testament to the popularity of the domain at Planet-I. As is the case with all of the top IIMs, IIM Indore sees top Sales & Marketing recruiters visiting their campus every year, which makes the institute a gateway to some of the biggest brands in the world. Take a look at IIM Indore’s Final Placements report for the Class of 2019 here.

2019 2018 2017
  Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary
IIM Indore 22% Data Not Available 22% Data Not Available 23% Data Not Available

IIM Kozhikode

Though the overall percentage of students opting for Sales & Marketing roles has declined for the Class of 2019, 1 in 4 students of the previous batches at IIM Kozhikode opted for these roles. Considering the mean salary figures and the popularity of the domain, IIM Kozhikode is an excellent institute to join for Marketing enthusiasts. Read IIM Kozhikode’s latest Final Placements report here.

2019 2018 2017
  Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary
IIM Kozhikode 17% Rs. 18.30 lakhs p.a. 25% Rs. 17.20 lakhs p.a. 25% Data Not Available

IIM Lucknow

Though the overall percentage of students opting for Sales and Marketing roles has seen a dip at IIM Lucknow, it still remains one of the most popular B-schools for those looking to make a career in Marketing post-MBA. Read IIM Lucknow’s Final Placements report for the Class of 2019 here.

2019 2018 2017
Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary
IIM Lucknow 16% Data Not Available 24% Data Not Available 26% Data Not Available

IIM Shillong

Even though IIM Shillong is a relatively new institute, it is clear that Sales & Marketing roles are one of the most popular, if not the most popular domain on campus. A whopping 36% of the Class of 2018 opted for Sales & Marketing roles. Though the overall number of recruiters at IIM-Shillong is relatively lower as compared to other IIMs and B-schools in this report, only the biggest Sales & Marketing brands visit IIM Shillong for recruitment. Read IIM Shillong’s latest Final Placements report here.

2019 2018 2017
  Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary
IIM Shillong 25% Data Not Available 36% Data Not Available 30% Data Not Available

MDI Gurgaon

If the percentage of students opting for Sales & Marketing roles was a metric to rank B-schools for Marketing, MDI Gurgaon would be amongst the top-3 institutes. An amazing 32% of the Class of 2018 opted for Sales & Marketing roles at MDI, and almost half the Class of 2017 opted for these roles. With top recruiters visiting the campus every year, MDI Gurgaon is clearly one of the top institute for Marketing in the country. Read MDI Gurgaon’s Final Placements report for the Class of 2019 here.

2018 2017 2016
Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary
MDI Gurgaon 32% Data Not Available 48% Data Not Available 36% Data Not Available

MICA

MICA, popularly known as the ‘Mecca of Marketing’, is one of the most desirable B-schools for budding Marketeers. Top brands across various industries hire from MICA, offering roles in interesting, creative and innovative fields such as Brand Management, Digital Marketing, etc. Read latest MICA’s Final Placements report here.

2019 2018 2017
  Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary Percentage of Sales & Marketing Offers Mean Sales & Marketing Salary
MICA 100% Rs. 12.8 lakhs p.a. 100% Rs. 12.3 lakhs p.a. 100% Rs. 12.65 lakhs p.a.

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You may also be interested in finding out more about The Top MBA Institutes For HR, as well as the Top Marketing Blogs That Every Aspiring Marketeer Must Read.

Preparing for CAT 2019? Take a look at this Ultimate Preparation Guide For CAT ’19.

Chirag Shukla

Writer at InsideIIM.com

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