Blockbuster - Viacom 18 and MAXI bring the complete film promotion experience to XLRI

The teams were judged on the basis of the creativity and efficacy of their marketing strategy as well as the audience size they garnered for their respective screenings. The Marketing Head of Viacom 18 as well as eminent marketing faculty were roped in to judge their performance.

A few of the strategies followed by the teams rivalled even the promotional activities of big-budget movies. From the use of online media channels to using college students as brand ambassadors, the participants made full use of their resourcefulness to advertise their films. Other initiatives included inserting flyers with the day’s newspaper, putting up giant banners, spraying artificial snow, conducted on-ground activities like games and puzzles and even creating Batman’s spotlight to generate the maximum on-campus buzz.

With movies, popcorn, fake “black-ticket” dealers and oodles of fun, Blockbuster helped demonstrate the amount of planning which goes behind the marketing of every movie and gave the participants a taste of film promotion in all its glory.

Read Everything about XLRI Jamshedpur here

The InsideIIM Recruitment Survey

The InsideIIM Career Guide

Our facebook page : InsideIIM

Follow us on twitter here : @InsideIIM