What impact does ABG has on my life?
The significance of Aditya Birla Group in my life can be traced back to my growing days when I would watch several advertisements on T.V of brands like UltraTech Cement and Idea. What captivated me as an audience was the honesty in which the ad was portrayed. The ad gave a sense of joy when it came to user satisfaction by portraying the celebrated style of life. But what really caught my attention was the logo design of the brand. The image of a sun shining brought in me a sense of euphoria. It was almost as if the user knew that the product will never disappoint him. But as they say, your actions must be louder than your words, it was imperative for me to get a taste of what Aditya Birla Group had in the offing. My first conscious encounter with Aditya Birla Group was when we were constructing our new house for which we needed a good cement brand. Cement as we all know is the building block of any construction. Without giving it a thought I pitched in with UltraTech Cement. But my house had a divided opinion. My dad had always been a supporter of local brands. But call it destiny or coincidence, the vendor did not have any local brand. We went with UltraTech Cement and my dad still gives me credit for the choice. From that day onwards we have never searched any other brand apart from UltraTech Cement when it came to any construction-based activity.
Coming from a state like Goa where the retail fashion market has less presence, I bothered less when it came to dressing and grooming myself. Most of the times I bought clothes from local retailers who sold the clothes of lower quality but at high rates. When it came to clothing I cared less even to know the brand names. Infact it was my friend who suggested to try this latest Peter England store which had opened up. I hesitated for a moment thinking it was a foreign brand, but my friend explained me it comes under Aditya Birla Group which is an Indian company Hearing those three words there was no turning back. I barged into the store and was surprised with quality Peter England offered. That became my ‘go to’ brand from that day onwards. Recently I have developed a liking for the range of apparels Aditya Birla Fashion Retail Group is providing. Peter England, Allen Solly, Louis Phillipe, Van Heusen offer diverse price ranges and quality which will tempt any user to shop everytime he visits a retail store. Moreover, the discounts offered and the points rewarded are unbeatable in its own way and I am sure no other brand will offer premium quality at the cost of a price cut. With clothing wear of impeccable quality, one sure has to feel sense of pride infront of their peers and that is the beauty of Aditya Birla Fashion Retail Ltd. ABFRL ensures that one is well dressed and he feels confident whenever he has to interact with people from social circles and families. My takeaways from wearing ABFRL clothing is that I leave with a positive impression on my counterparts and it gets easier to build their trust.
How did you overcome your biggest challenge?
Every individual must have had certain challenges which they overcame eventually, but for me it was not about conquering the challenge but more about controlling and acting according to the situation of what I felt was apt. My engineering life provided me with various life lessons I will cherish for the rest of my life. I entered my engineering life thinking I will learn something new and interesting. Although I had my quizzing background I was still introverted and shy to express my views and opinions infront of people. I also realised the curriculum was tilted more towards academic excellence and less encouragement was given to us to participate in other events. I wanted to leave a mark for myself in some way or the other. In the second year one day we all were sitting in a class full of students and the teacher asked who wanted to become the new class representative. Everyone was stunned and no one was ready to take that responsibility. I myself was wondering why is no one ready to raise the hand. I thought for a moment and said to myself ‘This is it!’ and I raised my hand. Everyone had their jaws drop for a moment but I was ready to face the challenge. This was more than a challenge for me as I had to get rid of my inner inhibitions and break onto the scene. The professor had a smile on his face. He announced me as the new class representative of the class without having any bias towards me. I learnt two lessons that day, have courage to express your opinions and own up to the responsibility even if you think you are incapable of the job because the learnings from that experience will be massive.
