If I could draw a parallel, my academic journey may sound like that of an individual who has successfully made his way from a diminutive town to the upstate New York. In other words, I passed out of a hindi-medium government school with a modest background, completed my under graduation from one of the best under graduate college for management, gained experience in oil & gas industry for four years and now studying in one of the ivy league B-school of India, i.e., IIFT with a dream to become a renowned finance professional someday. From improving the basics of my English to convincing my father to complete my secondary education from a private school, from getting bullied in my higher school to clear entrance exams without any coaching and from sharpening my fundamentals of finance and stock market to managing money and investment, I have been preparing myself day and night to overcome all the challenges coming my way to become a professional in future. Being the eldest child in my family, I have seen the way my parents were struggling financially very closely. I didn’t have the luxury to own a smartphone, internet or other necessary items during my college days, but rather than feeling low, I pushed myself hard to survive without that and promised to purchase a smartphone the day I get placed and it happened as well. Neither I want to complain my parents or any other person, nor I wanted to struggle financially. So I always take help from the seniors/ mentors who guided me in all aspect of life and help me to succeed with limited resources.
I always believe in the quote by George S. Patton- “Accept the challenges so that you can feel the exhilaration of victory”.
Why Aditya Birla Group is big in my life
It was the back in 2014, when I purchased my first smartphone, I was looking around for a new connection. Around the same time, ABG’s brand “Idea Cellular” came out with a marketing campaign for mobile internet “No ullu banaoing”, during the same year I purchased my first smartphone and was looking for a new connection. Being an Indian, I compared mobile plan of all the telecom companies. What clicked me with Idea is this ad, where they were telling the benefits of instant access to internet to expose liars. The most important part is your understanding of real life problems faced by India’s middle and poor class especially in Tier-3 & Tier-4 cities. Being from a small town and faced similar type of situations in the past, connect me with the brand and helped me to decide to choose the right one for me. Your other ads like “No FreeG, Idea 4G”, “Dharm jo bhi ho, har tyohaar manaana achha Idea hai” etc. with a social message helped me to stay connected with the Brand. Nevertheless, the service and network always works well for me.
Apart from this, I made my first mutual fund investment back in 2015 through Aditya Birla Tax Relief plan which gave me close to 14% CAGR as of now. I really like the way your companies do business by understanding and helping people mainly middle class people, be it in investment, mobile connectivity, fashion & retail and making profit out of that makes you unique.