A brand is known not just as a company’s offering and image but as a distinctive deep-rooted impression in the minds of consumers. The Aditya Birla Group has been so far achieved the milestone in creating such an impression in the lives of their consumers. Almost all of us in some way or the other have come across ABG’s product or service. The ABG has been successful to impart all their five values from their products. The conglomerate never fails to surprise me with a widespread range of offerings.
They say ‘good shoes take you to good places’. And it took me years until my first salary to experience this. Growing up in a small-town rarely gave me the opportunity to wear branded clothes. I still remember my first walk into the People store, till the point I flipped the price tags. To my great delight, the passion of ABG’s fashion products to provide high-quality clothes with such affordable pricing was very much impressive. The first formal suit I bought with my salary from Van Huesen did not just give another the label in my wardrobe but gave me the self-confidence to carry forward in my life. I realized the importance of good cellular networks during my adventurous trips to remote villages. The Idea network was true to its commitment to provide the delightful service and truly creating ‘Digital India’.
The Aditya Birla Group precisely stands by the description of their logo with the solid foundation and more forceful global version. The simplicity, permanence, vigor, and hope of ABG products had made a big impact on my life.
My Hustle:
Being stereotyped as a weak child and a sloth bear, my small stature and less proclivity towards sports only aggravated the stereotype. What made it worse was a surgery during my undergrad studies that put me under a lot of physical and mental pain. After hitting a major trough, I somehow convinced myself to get trained for marathons. I decided to pursue the goal of winning the TCS 10K challenge. When I started, I would hardly run 200 meters, in a go. I was directionless in the beginning and every day of training was a challenge in itself, but the only thing I knew is to hustle, as hard as I could. What was most remarkable was the process and not just the end result. I developed healthy habits about my sleep routines, eating and was sincere regarding my workout. Practicing in pouring rains, chilling winters and humid summers translated into securing 9th position in female participants. I was a bit upset as I trained really hard and the day of the run I got menstrual pain, but the learnings of the run and satisfaction of persisting with the challenge made me a changed human being. The fact that is I am work in progress, I am yet to discover myself, one day sure I will. I dream to be a fit individual and spread the importance of fitness, being an amateur running coach to lead a healthier future for everyone around me. I keep my running philosophy close to my heart, “I don’t run away, I run towards”.
#ABGLP #ABGLP WOO ME-SEASON2 #ABGLP WOO ME COMPETITION
