This industrial pioneer has always kept iterating in our lives and our history has evolved with each generation and has left an indelible impact on our lifestyle.
Aditya Birla Group, a vision older than our country, has witnessed every phase of our country’s evolution and has played an active role in it’s welfare. While historically, the Group's founding father, Mr. Ghanshyam Das Birla, a close companion of Mahatma Gandhi, played an active role in the freedom movement and also represented India at the first and second round-table conferences in London, along with Gandhiji, in modern era Aditya Birla Group is setting its benchmark in the modern era.
My parents wanted their dream home, they placed their faith in Ultratech Cement. My mother wanted to pack me freshly cooked lunch for school, she relied on Freshwrapp. Be it father’s day or my daddy’s birthday, a Peter England shirt, and his smile knew no bounds. For my brother’s affinity to Golf, a Ralph Lauren polo T-shirt does enough justice.
My comfortable daily use attire is incomplete without the oh so fluid and soft Liva clothing. When it’s time to glam up for IIFT celebrity events, Forever 21 and AND makes me feel glamorous and confident. When its time for mother and daughter to go on a shopping spree, Pantaloons is always our go-to spot. When it comes to paying for all these guilty indulgences, why hoard cash when I use Aditya Birla Idea Payments Bank Limited on the go.
There is no denying when it is stated that Aditya Birla Group is subtly ingrained in our culture. This group is an example of how one should adapt and stay strong to survive the tides of difficult and testing times. This doctrine has helped me endure all the trying situations I have experienced until now. A person experiences several odd situations in life, so do I. But some experiences try to break and subsequently help you grow. I’ve been lucky to have learnt from such encounters.
I used to be the most sought after person in my junior school, be it in scholastics or co-scholastics, star of my teacher’s eyes. But as I had switched schools in a new city, things changed. There were already established students in the school for each domain, and fitting in was a task. I felt outright dejected. It is then I realised that in every new place I went, I needed to prove my mettle to stand out and be noticed to be worthy enough for all the opportunities that life has to offer.
I worked hard, pushing my limits, and secured all the opportunities that were earlier being kept away from me. This helped me to learn to be a go-getter and always be ready to evolve for the better. It also made me realise that static is stagnant.
I understood that change is the only constant and that I should strive continuously to identify and rectify my traits for the better, just as Aditya Birla Group strives for bringing novelty in the market.
