Aditya Birla Group has become synonymous with luxury these days with Brands like Forever 21, Allen Solly, Pantaloons and many more. Gone are the days when the group’s core competency was restricted to a few segements. Under the dynamic leadership of Mr. Kumaramangalam Birla, the group has diversified into fashion, telecom, Financial Services, Metals while retaining it’s core competency which is the cement business. Aditya birla group touches more people’s lives everyday in more ways than one can imagine. To quote a few figures, Every second car in the world has a tyre which is made from Birla carbon, Every third aluminium can is made from novelis aluminium and Vodafone Idea is the world’s second largest telecom operator. However, despite such rapid strides the group still adheres to resposible business practises and at it’s core believes in stakeholder value creation.
Now let’s come to the main reason why Aditya birla group is big in my life. Not only is it’s omnipresence in my life but the means and processes that they use everyday which makes it a big part of my life. For instance, as a responsible and aware citizen, I am concerned about the impact of Carbon footprint and depletion of natural resources by mankind. Therefore, it is heartening to know that ABG uses 100% natural and Eco- friendly fabric and is also the world’s top can recycler. Another aspect is the innovative use of technology that Aditya birla group makes to design it’s products and the diversity that is allowed in the ABG as a whole. I was really moved when I read the stories of differently abled people getting a chance to work at ABG and work to their full potential.
I , as an aspiring Manager follow thought leaders from across the globe. One such thought leader happens to be the chairman of Aditya Birla Group Mr. Kumaramangalam Birla. He is a true visionary who has revolutionized the way the company has done business. Under his leadership, Aditya birla group has entered new markets and segments, launched several new products and reached new pinnacles of success.The group now has a presence in 34 countries and has over 120,000 employees belonging to 42 nationalities. Despite it all, Mr. Birla, remains a very humble person who donates generously to charities and often serves on the boards of govt advisory bodies without charging anything.
The group has also set up the Aditya birla Science and technology company to foster Innovation and corporate research in a market like India where not many research facilities are available. It primarily focusses on fundamental and applied research in several areas such as aluminium, cooper, chemicals, fibres,cement, carbon black etc.This small step on their part would go a long way in helping realise every indian’s dream of making india a superpower by the year 2050 and would help in solving key challenges facing indian economy.
