Started in 1857 at Pilani Rajasthan, today Aditya Birla Group is a brand that isn't unheard of. With an industry presence in 34 countries spanning 14 sectors, the multi billion dollar corporation is in the league of Fortune 500. Be it Fashion, Metals, Chemicals or Cement, the group has touched and transformed billions of lives across 5 continents. The group is also widely appreciated for its CSR initiatives that focus on education, health, women empowerment and sustainable development among many others.
Here’s why I feel the group is #BigInMyLife –
My day begins and ends on internet and hence the service provider I choose is a major part of my life. I have been a part of the Idea (now Vodafone Idea) family for the past 5 years and can vouch for the fact that its offers and connectivity range are unparalleled.
Some of the major fashion brands I frequently shop at like Pantaloons and Forever 21 are a part of the group too. Whether it is the business formals I wear to an interview from brands like Allen Solly or Van Heusen or the shirts I gift my dad during special occasions from Peter England and Louis Philippe, they all are again a part of Aditya Birla Fashion. This way the group has a major stake in my wardrobe.
Ultratech, a global leader in cement, is one of the most frequently bought cement brands by my dad, a private contractor, for construction of both commercial and residential complexes. Aditya Birla Sun Life Mutual Funds, the fund manager which most of my colleagues and I swear by even today, Aditya Birla Health and Life Insurance plans that my family trusts the most, are again a part of Aditya Birla Financial Services which has a diversified portfolio of 12 lines of business, serving the end-to-end financial needs of the customers.
#NMIMSMumbai #ABGLPWooMe