Customer engagement?
Foodpanda, one of the smaller horses in the race course of food delivery, was recently acquired by Ola. Foodpanda is now integrated into the Ola application.
Diversification?
Simple observations can lead to gigantic insights into how strategically placed things are around us. The rigor of thought which would've probably gone behind an ordinary piece of brand communication.
The other day, while I was commuting, my eyes were caught by a particular billboard advertisement of an iconic real estate firm which said something like, "Most people live near a landmark, you will now live in one!". On heels of this impactful sentence was a phone number which said "Call Now!".
Call to action?
It is metaphorical but it is true that brands talk. We unconsciously decide on a notion about a brand depending upon what we have seen and what we know about the brand.
It is harsh but, haven't we all, at some point or the other in time, been wooed by the positioning of a brand?
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