A day of rigor ends, another starts, where you are to give your cent percent despite not being up to performing even at half steam. Sounds like regular life at a B-School? Yes, quite.
Try this though, open your eyes to the surroundings. Look up to that billboard that you just gave a passing glance to a day ago and note what it says.You will be surprised at how eye-popping some observations are and yet we never pay any heed to any of them. It is amazing how much we may learn about our subjects by observation as opposed to just memorising countless presentations.
Cricbuzz recently launched a web-series by the name of "Stranger XI" which aims to explore hugely debated issues in the cricket fraternity and subject them to public scrutiny.
Foodpanda, one of the smaller horses in the race course of food delivery, was recently acquired by Ola. Foodpanda is now integrated into the Ola application.
Simple observations can lead to gigantic insights into how strategically placed things are around us. The rigor of thought which would've probably gone behind an ordinary piece of brand communication.
The other day, while I was commuting, my eyes were caught by a particular billboard advertisement of an iconic real estate firm which said something like, "Most people live near a landmark, you will now live in one!". On heels of this impactful sentence was a phone number which said "Call Now!".
Call to action?
It is metaphorical but it is true that brands talk. We unconsciously decide on a notion about a brand depending upon what we have seen and what we know about the brand.
It is harsh but, haven't we all, at some point or the other in time, been wooed by the positioning of a brand?