Word of mouth always has been the most powerful social media platform ever in the history of the world. Even before the internet was born and we formally christened it as social media. While word of mouth always found itself in marketing textbooks as a part of the marketing mix, it has largely been neglected consciously as a communication tool.
16 March, 2016
4 minutes Read
How Employee Advocacy Builds Brand Equity - Views From Prabhakar
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