Tag Result :

Brand Equity

3 Stories

What Is Brand Valuation?

Recently, you must have come across news of HDFC being named India’s most valuable brand in a report titled Brandz India Top 50 2017 by Kantar Millward Brown and WPP.

Quick Bites - Part 1 – Understanding Brand Equity

Author's Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a

How Employee Advocacy Builds Brand Equity - Views From Prabhakar

Word of mouth always has been the most powerful social media platform ever in the history of the world.  Even before  the internet was born and we formally christened it