Marketing Mix
From My IIM Bangalore Days To Now, Marketing Hasn’t Changed Much! Ft. Prof. Pradeep Mazumdar, IMT N
Prof. Pradeep Mazumdar passed out from IIM Bangalore with a specialization in marketing over two decades ago. From then, the world of marketing has seen a sea change and so
25 Free Digital Marketing Certifications To Add To Your CV During Lockdown
Thanks to the COVID 19 influenced lock-down, we all have a lot of time on our hands. There’s been a lot of discussion as to how this extra time can
Deconstructing Ikea's India Strategy | Case Study | Powered By ABGLP
Do you want to be prepared for any type of case study during internship or placement interviews? Do you want test your understanding of basic marketing concepts, frameworks and elements? Solve
Know Your Marketing Concepts? Prove It | Learning IRL By ABGLP
Do you eat, sleep and drink marketing? Do you enjoy analysing campaigns? Do you love building go to market strategies? Do you get excited about market research, segmentation and targeting?
How Employee Advocacy Builds Brand Equity - Views From Prabhakar
Word of mouth always has been the most powerful social media platform ever in the history of the world. Even before the internet was born and we formally christened it
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