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Marketing Mix

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Deconstructing Ikea's India Strategy | Case Study | Powered By ABGLP

Do you want to be prepared for any type of case study during internship or placement interviews? Do you want test your understanding of basic marketing concepts, frameworks and elements? Solve

Know Your Marketing Concepts? Prove It | Learning IRL By ABGLP

Do you eat, sleep and drink marketing? Do you enjoy analysing campaigns? Do you love building go to market strategies? Do you get excited about market research, segmentation and targeting?

How Employee Advocacy Builds Brand Equity - Views From Prabhakar

Word of mouth always has been the most powerful social media platform ever in the history of the world.  Even before  the internet was born and we formally christened it