It’s 6’o clock in the morning. Sun has risen in the east spreading its warmth across various homes. Aditya a college student is asleep peacefully with his parents at his new homemade with Ultratech cement.
Aditya wakes up and checks his mobile which is powered with an Idea sim. He gets ready and browses through some of the videos required for his test at college. Due to the high-speed 4G network provided by Idea, he completes his task without any hindrances.
Mr. Birla, Aditya’s father, has recently planned to open a new business. For any business the most important entity is capital. So Mr. Birla approached a trustworthy finance company - Aditya Birla Capital. He received the required capital with minimum waiting time and maximum assurance. Next step was to get quality supplies into his business. He needed carbon black, an essential filler in tires and other rubber products, for which ABG is the worlds’ largest manufacturer. He believed that supplies from ABG would give his business the required quality and a trust factor when his products reach the market.
Mrs. Neerja, Aditya’s mother, is a homemaker and manages the wellbeing of the family. She understands wellbeing also includes being presentable and feeling comfortable. One stop solution which satisfies both these wants is ‘Pantaloons’, a family merchandise store. Mrs. Ananya along with her family enjoy shopping at Pantaloons because it offers a wide variety and impeccable quality at economical prices. Also, for specific occasions, they prefer customized brands. For instance, Aditya enjoys shopping at Allen Solly for various occasions at college and whenever Mr. Birla feels he needs to meet his investors or potential clients, formals and suit from Louis Philippe is the go-to store.
If we consider the small excerpt from the life of a typical nuclear family, one would realize how Aditya Birla Group is intertwined with the lives in various ways. ABG has its wings across 34 countries employing around 1,20,000 people and empowering the lives of billions of its customers.
Indeed, the sun needs to rise for our day to begin.