IIM Lucknow’s Marketing Research Fest – INDEX’17

Post the projects, the flagship event of Market Research fest was unfolded on November 12^th. With the day progressing, events such as Lucknow Idol, the singing competition kicked in. Accompanied by that, group singing performances also carried away the second half of the day. Footloose rendered the perfect stage to the dancers for showcasing their groovy moves and skills. Numerous colleges such as the Lucknow University, Amity University and BBD College participated in the Nukkad Natak. The drama-based performances targeted the social atrocities, combined with the behaviour of the consumers towards various social issues. Additionally, Radio Mirchi artists judged the event, RJ Hunt.

The evening was captured by the performances of IIM Lucknow’s students. The dance club Random Walk swayed the audience with its swift and lively dance performances. Further, a tinge of awareness and humour was added by Abhivyakti (the Dramatics Club) through its drama and stage shows. Also, 3.4 (the band of IIM Lucknow) showered the mesmerising beats and hit the chords for a sublimely stunning show. Sahitya Adda rendered the beautiful evening with an entwinement of poetry and music.

Above all, the Marketing Research fest turned out to be creatively more prominent, experimentally better and inclusively larger (concerning footfall) as compared to its previous editions. The weeks of brainstorming sessions and projects finally turned out to be a significant success, with aggrandized applauses from the audiences and the participants. The INDEX Committee of IIM Lucknow invites the MBA aspirants and the Lucknowites for reviews so that the event can be uplifted to more commendable levels in the years to come.