Explore top articles, student stories, and expert insights tagged under Market Research on InsideIIM.
08 Oct 2018 · 3 min read
What makes a good marketeer? Is it just about STP and the 4 Ps? Well, these concepts indeed form the crux of marketing, but one can't do it without understanding customers. What sets apart a good mar…
InsideIIM
Read Now →29 Nov 2017 · 3 min read
In continuation to the saga of excelling over the bars of Market Research, INDEX’17, IIM Lucknow’s annual MR fest (INDEX - the acronym for Information through Disguised Experimentation) added another…
InsideIIM
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Market Research14 Sept 2017 · 3 min read
This is a semi-hypothetical case study created in order to teach the concept of making a brief. In the given situation, the marketing manager of Nice Hair Shampoo (H&F company) needs to prepare a…
InsideIIM
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Market Research26 Jul 2017 · 7 min read
Imagine if there was no market research. Would you ever fill this donation form even if you were deeply altruistic? It’s tedious, boring and by the time you reach the end, your charitable mood…
InsideIIM
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Market Research23 Jun 2017 · 1 min read
In this episode, we meet Market Researcher and Konversations Course Creator Utsav Mamoria and jam with him about the interesting world of research. Ankit Doshi, the Creator of InsideIIM.com and Konve…
InsideIIM
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Market Research23 Nov 2015 · 2 min read
Sales data indicates that up to 25% of purchase of lingerie, over Internet, is done by men. This number bumps up to almost 40% around Valentine’s Day & November – February period. Valentines day …
InsideIIM
Read Now →11 Jul 2015 · 8 min read
I was too desperate to find my name in the list of selected candidates on the notice board. Three good companies were already done with their processes taking 16 of my friends. Twice I made up to the…
InsideIIM
Read Now →
Market Research03 Jun 2015 · 5 min read
As students, the one thing we aren't exposed to during our curriculum is the inner workings of companies. Yes, we do have 'industry interactions' and 'industry visits' but they don't explain the stru…
InsideIIM
Read Now →08 Oct 2018 · 3 min read
What makes a good marketeer? Is it just about STP and the 4 Ps? Well, these concepts indeed form the crux of marketing, but one can't do it without understanding customers. What sets apart a good mar…
InsideIIM
Read Now →29 Nov 2017 · 3 min read
In continuation to the saga of excelling over the bars of Market Research, INDEX’17, IIM Lucknow’s annual MR fest (INDEX - the acronym for Information through Disguised Experimentation) added another…
InsideIIM
Read Now →Market Research14 Sept 2017 · 3 min read
This is a semi-hypothetical case study created in order to teach the concept of making a brief. In the given situation, the marketing manager of Nice Hair Shampoo (H&F company) needs to prepare a…
InsideIIM
Read Now →Market Research26 Jul 2017 · 7 min read
Imagine if there was no market research. Would you ever fill this donation form even if you were deeply altruistic? It’s tedious, boring and by the time you reach the end, your charitable mood…
InsideIIM
Read Now →Market Research23 Jun 2017 · 1 min read
In this episode, we meet Market Researcher and Konversations Course Creator Utsav Mamoria and jam with him about the interesting world of research. Ankit Doshi, the Creator of InsideIIM.com and Konve…
InsideIIM
Read Now →Market Research23 Nov 2015 · 2 min read
Sales data indicates that up to 25% of purchase of lingerie, over Internet, is done by men. This number bumps up to almost 40% around Valentine’s Day & November – February period. Valentines day …
InsideIIM
Read Now →11 Jul 2015 · 8 min read
I was too desperate to find my name in the list of selected candidates on the notice board. Three good companies were already done with their processes taking 16 of my friends. Twice I made up to the…
InsideIIM
Read Now →Market Research03 Jun 2015 · 5 min read
As students, the one thing we aren't exposed to during our curriculum is the inner workings of companies. Yes, we do have 'industry interactions' and 'industry visits' but they don't explain the stru…
InsideIIM
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