Nirav is a non-IIM MBA, past researcher, and brand manager, trainer, and consultant; present Brand Strategist and Lecturer. All work and views posted here is in his personal capacity.
Even if you were a teetotaller, you wouldn’t have missed the news of the demise of Old Monk’s creator Brigadier (retd.) Kapil Mohan recently. That’s because its fans and many brands paid tribute to hi…
I bet you are struggling to remember something iconic about D-Mart. But nothing comes to mind. No advertising. No loyalty programmes. No ‘Sale days’ either – at least nothing equivalent of ‘Sabse Sast…
It's what every B-school does, and they can teach each other some great practices. After being at 7 different B-schools, here are some tips that I found them doing exceptionally right. 1. The Venue No…
As students, the one thing we aren't exposed to during our curriculum is the inner workings of companies. Yes, we do have 'industry interactions' and 'industry visits' but they don't explain the struc…
