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Nirav Parekh

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Nirav is a non-IIM MBA, past researcher, brand manager, lecturer, trainer, consultant; present Account Planner in an advertising agency. All work and views posted here is in his personal capacity.

Nirav is a non-IIM MBA, past researcher, brand manager, lecturer, trainer, consultant; present Account Planner in an advertising agency. All work and views posted here is in his personal capacity.

4 Stories

The Rise And Fall Of Old Monk - An Indian Cult Brand

Even if you were a teetotaller, you wouldn’t have missed the news of the demise of Old Monk’s creator Brigadier (retd.) Kapil Mohan recently. That’s because its fans and many brands paid tribute to him on social media.The sheer no. of messages would give an impression that Old Monk remains

D-Mart: A Retail Success Case By India Brand Review

I bet you are struggling to remember something iconic about D-Mart.But nothing comes to mind. No advertising. No loyalty programmes. No ‘Sale days’ either – at least nothing equivalent of ‘Sabse Saste Din’ or ‘Big Billion Days’.Yet, this is one retail chain whose market-cap is higher than the combined market

How To Organise A Guest Lecture

It's what every B-school does, and they can teach each other some great practices. After being at 7 different B-schools, here are some tips that I found them doing exceptionally right.1. The VenueNot every guest session has to be in your huge hi-tech auditorium. The topic may require more interaction

Industry Insider: The Workings Of A Research Agency

As students, the one thing we aren't exposed to during our curriculum is the inner workings of companies. Yes, we do have 'industry interactions' and 'industry visits' but they don't explain the structure or the business model of companies. For a course that will shape a substantial part of our