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Is OnePlus Changing Its Strategy - Strategy With RS

Comments
 

Sajal Singh

Self improvement geek, drummer, digital thought leader in europe advising companies to invest in future than financial ratios. IIM matters less, attitude and common sense matters more Delhi boy who went from, chikmagalur to europe. Went to (IE Business School, Spain) https://www.linkedin.com/in/sajalsingh

It could also be that the company hasnt seen the kind of sales it was expecting, suggesting that maybe people are not really trying to find invites or are not interested in their phone. "(CEO) Pei is acutely aware of the criticism the company’s invite system receives. He also acknowledged that people will only wait so long to buy one of his phones before they look elsewhere. So will he ever ditch the invite system altogether for a device’s launch, perhaps with the OnePlus 3? “Maybe in a few years,” he said." and therefore moved towards a 3 days sale to make their scarcity effect more 'visible' to everyone. First, Its still scarce and it might help those who have been trying to find an invite but unable to find one. Second, it might draw new eyeballs, a percetage of which might convert to sale("CEO: OnePlus doesn’t really exist offline yet — unless you pay close attention to the online tech world, there’s a good chance you’ll never encounter the brand. So theres scope here") a.k.a newspapers in india, retail etc. Third, some inventory might be left over. Excerpts: http://venturebeat.com/2015/11/14/oneplus-founder-talks-nfc-invite-system-never-settle/

26 Nov 2015, 01.33 PM

Rajesh Srivastava

Sajal you could be right about falling sales. 1. The Invite strategy had catapulted OnePlus to differentiate itself. But that strategy worked because the product was awesome - compared to competition. Today the Brand may be facing problem because it may not have refreshed the strategy. In brief other brands may have traversed a greater distance than OnePlus.

26 Nov 2015, 10.48 PM

ramji yahoo

contribute to society thru management audits, cost audits

These is a chance of backfiring in this way. Crazy /egoistic customers like me thinks, why have I not received the invitation at first from the company rather than to receive an invite from a friend. I am think that the vendor discriminates the customers and have not given enough preference to me. (How is this point covered?)

27 Nov 2015, 11.53 AM

+Read Replies (3)

Rajesh Srivastava

Ramji, there will always be exception ... people like yourself. But a strategy is not designed to please 100% of customers. It is designed to please majority of customers. In the bargain if a few customers are dissatisfied ... so be it.

1 Dec 2015, 06.54 PM |

ramji yahoo

contribute to society thru management audits, cost audits

Well replied, you are correct sir, thanks

1 Dec 2015, 07.10 PM |

Rajesh Srivastava

Thanks for your prompt reply..

1 Dec 2015, 07.49 PM |

ramji yahoo

contribute to society thru management audits, cost audits

My thinking goes that the vendor discriminates the customers and have not given enough preference to me. (How is this point covered?)

27 Nov 2015, 11.54 AM

+Read Replies (1)

Rajesh Srivastava

Ramji I am unable to understand your question... please clarify... so that I can respond.

1 Dec 2015, 06.55 PM |

Navin Gurnani

I see One Plus invite only model more of an operational issue. They might be initially skeptical of initially having a full fledged launch. One Plus One being their first product. Also, the strategy worked because took the product to be precious. I think what they are doing now is trying to pivot the strategy to check how flexible the customers are in a no invite only mode. Comments welcome.

28 Nov 2015, 10.35 PM

Rajesh Srivastava

Navin OnePlus model, in my opinion is not an 'operational issue'. It is a strategic initiative which is based on principles of Behavioural Sciences. I am taking the liberty of sharing a link of a video I have done on Behavioural Sciences - do view it at your convenience... now it seems they are 'pivoting' .... https://www.youtube.com/watch?v=lZVDe26J3ZA

1 Dec 2015, 06.50 PM

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Comments
 

Sajal Singh

Self improvement geek, drummer, digital thought leader in europe advising companies to invest in future than financial ratios. IIM matters less, attitude and common sense matters more Delhi boy who went from, chikmagalur to europe. Went to (IE Business School, Spain) https://www.linkedin.com/in/sajalsingh

It could also be that the company hasnt seen the kind of sales it was expecting, suggesting that maybe people are not really trying to find invites or are not interested in their phone. "(CEO) Pei is acutely aware of the criticism the company’s invite system receives. He also acknowledged that people will only wait so long to buy one of his phones before they look elsewhere. So will he ever ditch the invite system altogether for a device’s launch, perhaps with the OnePlus 3? “Maybe in a few years,” he said." and therefore moved towards a 3 days sale to make their scarcity effect more 'visible' to everyone. First, Its still scarce and it might help those who have been trying to find an invite but unable to find one. Second, it might draw new eyeballs, a percetage of which might convert to sale("CEO: OnePlus doesn’t really exist offline yet — unless you pay close attention to the online tech world, there’s a good chance you’ll never encounter the brand. So theres scope here") a.k.a newspapers in india, retail etc. Third, some inventory might be left over. Excerpts: http://venturebeat.com/2015/11/14/oneplus-founder-talks-nfc-invite-system-never-settle/

26 Nov 2015, 01.33 PM

Rajesh Srivastava

Sajal you could be right about falling sales. 1. The Invite strategy had catapulted OnePlus to differentiate itself. But that strategy worked because the product was awesome - compared to competition. Today the Brand may be facing problem because it may not have refreshed the strategy. In brief other brands may have traversed a greater distance than OnePlus.

26 Nov 2015, 10.48 PM

ramji yahoo

contribute to society thru management audits, cost audits

These is a chance of backfiring in this way. Crazy /egoistic customers like me thinks, why have I not received the invitation at first from the company rather than to receive an invite from a friend. I am think that the vendor discriminates the customers and have not given enough preference to me. (How is this point covered?)

27 Nov 2015, 11.53 AM

+Read Replies (3)

Rajesh Srivastava

Ramji, there will always be exception ... people like yourself. But a strategy is not designed to please 100% of customers. It is designed to please majority of customers. In the bargain if a few customers are dissatisfied ... so be it.

1 Dec 2015, 06.54 PM |

ramji yahoo

contribute to society thru management audits, cost audits

Well replied, you are correct sir, thanks

1 Dec 2015, 07.10 PM |

Rajesh Srivastava

Thanks for your prompt reply..

1 Dec 2015, 07.49 PM |

ramji yahoo

contribute to society thru management audits, cost audits

My thinking goes that the vendor discriminates the customers and have not given enough preference to me. (How is this point covered?)

27 Nov 2015, 11.54 AM

+Read Replies (1)

Rajesh Srivastava

Ramji I am unable to understand your question... please clarify... so that I can respond.

1 Dec 2015, 06.55 PM |

Navin Gurnani

I see One Plus invite only model more of an operational issue. They might be initially skeptical of initially having a full fledged launch. One Plus One being their first product. Also, the strategy worked because took the product to be precious. I think what they are doing now is trying to pivot the strategy to check how flexible the customers are in a no invite only mode. Comments welcome.

28 Nov 2015, 10.35 PM

Rajesh Srivastava

Navin OnePlus model, in my opinion is not an 'operational issue'. It is a strategic initiative which is based on principles of Behavioural Sciences. I am taking the liberty of sharing a link of a video I have done on Behavioural Sciences - do view it at your convenience... now it seems they are 'pivoting' .... https://www.youtube.com/watch?v=lZVDe26J3ZA

1 Dec 2015, 06.50 PM