Taking this view, in April 2015, Australia’s Art Series Hotel Group launched Reverse Reviews: a promotion which gave guests the chance to obtain discounts and upgrades in return for being reviewed.
People staying at any of the group’s boutique hotels could opt in to take part, with their behavior and demeanor being ranked and reviews then published online. Any guests who gained ratings over four stars were rewarded with complimentary food and beverages, stays or upgrades.
As a decision maker will you implement Reverse review in your organisation?
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