MBA is often called the peoples degree. Being a team player is one of the most important aspects that management teaches us. And in an MBA more than being a team player it is about making friends who will stand by you through all the sleepless nights and internships disappointments. During my first month at MDI, this bonding and team spirit is what is my most memorable memory. Impromptu assignments, last minute placement activities and sessions and company applications was basically how each day of my MBA was treating me. Fatigue was something that could not be afforded and sleep became a luxury. Amidst all this hustle bustle and changes came the much awaited section sports war -the KOK- as we called it. Expanded as the King of Kings, the KOK was one event after the stressful induction programme of MDI which served as a path of immense team bonding and display of love for our class. The KOK is a five day long sports event where the six sections of the first year compete with each other in sports ranging from chess to football. All the students in a section team up in order to win that one title of the King of Kings to maintain their dominance as the best section throughout the two years. That feeling to prove the worth our section and in some way establish supremacy united the section in a way which a whole month of classes and assignments could not. The excitement for the event was so much that a week before it teams were designated within our sections for designing section logo, deciding section name and printing of t-shirts. The tension and anxiety, that the assignments were offering us from a month and which did not allow us to take out time even for small activities, suddenly was channelized as a motivation to complete things on time and make time to cheer our section or participate in matches. The most beautiful and worth remembering moment was when we had 5 assignments and task lined up but still to maintain the enthusiasm and support of our players we went with our laptops in hand for cheering. Injuries, stress, losses, victories, happiness, excitement, adrenaline rush all these feelings and emotions marked our five days of journey of KOK and the aura was such that no matter what the emotion was one thing which always bought a smile and strength was that sense of togetherness that we are there for each other. This was the most memorable incidence of my b-school life.
I want to work with Aditya Birla Fashion and Retail Ltd. wanting to pursue marketing as a specialisation and having a keen interest in the fashion and retail industry, I believe that this organisation would help me provide the platform that I look forward to working with. Fashion and retail industry is one such industry wherein marketing plays at the forefront. No matter how good the designs are or how well thought of they are until they are not marketed according to the right mix of product, place, price and promotion they will not be able to make the intended effect. I would like to specialise in these aspects of marketing and hence ABRFL is the company that i would like to work with. Also, having a keen interest in the fashion trends emerging worldwide I have a natural flair which would help me understand the industry better.
