One of our assignment given by Marketing Guru Jagdeep Kapoor was market survey of garbage bags. Everybody was doing survey in retail market but my friend was adamant on doing wholesale market survey. And this took us to wholesale market of Mumbai and at one point of time I was the only girl in whole market; everybody was looking at me as if I was from different planet. And everybody thought we are lost in the market because we two were only people in the market with ironed white shirt and black trousers with polished black shoes. But in the end we found the wholesale shops selling garbage bags and we also found one manufacturer of garbage bags. So that was a one hell of a experience but we got the essence of marketing that day that marketing is not the thing to be done while seating in AC hall and one needs to get onto the ground to actually get the feel of market. But some mysteries are better undiscovered. Like I still have no idea why we have a bathtub in middle of our campus.
Which ABG Company do you want to work for and why?
I always had inclination towards Finance from the starting. And finance classes in second semester helped me develop that interest. And in summers I have worked with a NBFC and so if given chance I would like to work for Aditya Birla Payments Bank.
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