Prof. PD Purkayastha is GIM’s Professor Of The Year 2021! With 23+ years of professional experience in market research and independent consultation, training, and teaching, Prof Purkayastha is known to offer his students what they call an ‘A Level’ learning experience. Let’s see why GIM students voted for Dr. Purkayastha as their Professor Of The Year 2021!
Prof. Purkayastha did his PGDM from Goa Institute of Management and went ahead to do his Master of Science in Applied Mathematics from Jadavpur University. He also did his Bachelor of Science in Mathematics and Computer Science from Jadavpur University. Prof. Purkayastha is an independent consultant and corporate trainer in areas related to Data-driven Decision-making & Marketing Analytics. He has been involved in assignments with corporates like ITC, Emami, HPCL, ONGC, Amway, Business Standard, Haldia Petrochemicals, Titan, and RPG Group
Prof. Purkayastha led IMRB International in the capacity of Group Business Director and also served as Associate Director of The Nielsen Company. He has had a diverse teaching experience in his career as well. He has been Adjunct Professor at Praxis Business School teaching Advanced Marketing Research and Marketing Analytics for Data Science and PGDM programs. He has also taught courses related to Analytics, Marketing Research and Consumer Behaviour as Visiting Faculty at IIM Calcutta, XLRI Jamshedpur, XIM Bhubaneswar, IIM Udaipur, IIM Lucknow, and BIM Trichy.
Let’s hear what students of GIM have to say about the professor!
“His method of teaching by including opinions, encouraging constant discussion, and sharing relatable examples helps students retain concepts and apply them in the assignments given and truly takeaway learning from the courses.”
“He always made sure that whatever he teaches is relatable and understandable to the students. His classes were never boring as he always thought of different ways of teaching be it through presentations or videos or different analytical tools.”
“Always tries to understand students' point of view, makes the classes very interesting through various examples from his experience, and makes sure that even the exams are fun!”
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