When I first entered the gates of IIM Kozhikode, there was a euphoria in the air and an excitement about the things that are going to unfold in the next 2 years. At that time, some of my friends remarked that I would go places. Fast forward 10 months, the prophecy did come true, but only too literally. Indeed, I was going places – 7 cities in 2 months. Nevertheless, the internship experience was an enriching one and the learnings were aplenty. Apart from the functional aspects of marketing and supply chain, I learnt to plan my itinerary on short notice taking zillion things into consideration. Conceptualising a pilot plan and implementing it put my organising, negotiation and people management skills to test. I realised that patience is the most valuable asset a person can have. I had waited for hours together to have a few minutes of conversation with my mentor. Even though the time allotted was short, it structured my thought process and streamlined my focus on the important deliverables. Last but not the least, travelling to places such diverse in culture exposed me to a different way of life and practices. From the pristine beaches of Kerala to the grandeur of Dravidian temples in Tamil Nadu, I caught a glimpse of all. As I look back now, I savour every bit of the grilling and the takeaways are countless.
As my internship drew to a close, I realised that – ‘Marketing internship isn’t about burning the candle at both ends to get the job done; it’s about generating one spark of brilliance that opens the gateway to a world of unexplored opportunities’.
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