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Marketing Management:
Marketing management is a critical core course that delves into the principles of marketing and consumer behaviour. It covers topics such as market research, marketing strategies, product development, pricing, promotion, and distribution. To excel in this course, students should actively engage in case discussions, analyse marketing campaigns, and develop creative solutions to marketing challenges. Keeping up with current marketing trends and understanding consumer preferences will contribute to a comprehensive understanding of this field. Also, Philip Kotler is the god of Marketing, just read through his book with an open mind, and see the magic of storytelling.
Operations Management:
Operations management focuses on the effective management of operations and processes within an organization. This core course covers topics such as supply chain management, process optimization, quality control, and project management. To navigate this course successfully, students should develop strong analytical skills, use mathematical models to solve operations-related problems and understand the application of technology in streamlining operations. Collaborative projects and case studies will provide practical insights into operational challenges and their solutions. Reading case studies on the websites of consulting firms like BCG, McKinsey, Accenture, etc. is something I would recommend to anyone who wants to get insight into how actual business operations challenges affect the bottom line. You will be able to examine situations with a keen eye for trouble detection through their recommendations.
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Organizational Behavior:
Organizational behavior examines the behaviour of individuals and groups within organizations. It covers topics such as motivation, leadership, teamwork, organizational culture, and change management. To excel in this course, students should actively participate in discussions, analyse case studies, and understand the dynamics of interpersonal relationships in the workplace.
Developing self-awareness, communication skills, and working effectively in teams will be key to successfully navigating this course. These courses are only as effective as your self-reflection and willingness to adopt new narratives, however skeptical you may be. When you reach the office level, you will realize that people management is significantly more difficult than business management, so just pay attention to profs, and listen with an open mind.
Managerial Economics:
Managerial economics applies economic theories and concepts to managerial decision-making. This core course covers demand and supply analysis, pricing strategies, market structures, and business forecasting. To navigate this course successfully, students should focus on understanding the economic principles underlying business decisions and their implications. Analysing real-world case studies, staying updated with economic trends, and developing strong analytical skills will aid in mastering this subject. For non-economic graduates out there, it's going to be the toughest ride. Just sail your boat carefully!
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This article has been authored by Varnika Chaturvedi, an alumna of IIM Kozhikode who is currently working with Accenture Strategy. She scored 99.76 percentile in CAT 2019.
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