Why Aditya Birla Group is big in my life?
Aditya Birla Group is a private multinational Indian conglomerate which was founded by Seth Narayan Birla in 1857. It has its headquarters in Worli, Mumbai, India. The company is a USD 44.3 billion MNC. The group interests in sectors such as viscous staple fibre, metals, cement(largest in India), viscose filament yarn, branded apparel ,carbon black, chemicals, fertilisers, insulators, financial services, telecom(third largest in India), BPO and IT services. One of the subsidy of the group is Aditya Birla Fashion And Retail(ABFRL) . It is India’s No.1 fashion lifestyle entity which is a combination of Madura F&L, India’s leading menswear player and Pantaloons, India’s leading women’s wear player. Madura F&L has the largest distribution network in India having 2052 stores and a retail footprint of about 3million sq.ft. Pantaloons on the other hand is a complete value for money fashion store having 209 stores in 97 cities. ABFRL fashion spectrum spans from formals to semi-formals and from luxury apparel to fast and value fashion. ABFRL most popular and most selling brands in India include Louis Philippe, Van Heusen, Allen Solly and Peter England. ABFRL also has a super premium store named The Collective having a vast array of marquee global brands. ABFRL has also partnered with global brands like Ted Baker, Forever 21 and Simon Carter. For attracting the youth they have launched a fast-premium brand People. To increase its business throughout India ABFRL has launched Planet Fashion which is a multi-brand menswear retail format with the largest apparel retail network in its segment in India.
How I overcame challenges to achieve my ambitions in life so far
Life can take people in different twists and turns. It is full of challenges. How you overcome these challenges define you. Since my childhood, my biggest challenge was to work under stress.
I have always faced problems in my life because of overstressing things and ruining them even before they happen. This has always been my problem, be it a School exam, or a Stage performance. I remember incidents of my life where stress took the best out of me. My hobby is singing and I have been doing it since my childhood, but I do remember my first performance and how much stressed I felt prior to it. The performance was not at all good, because the stress didn’t let me perform the best I could. But with the passage of time, I have realized that this is the part of life. Life offers you never ending problems, one cannot ruin everything because of Stress. I started working things out in my life, started taking measures which would help me control my thought process.
Few practices which helped me overcome this problem are –Meditation, Exercising and having healthy food. It is a practice where an individual uses a technique – such as mindfulness, or focusing their mind on a particular object, thought or activity – to train attention and awareness, and achieve a mentally clear and emotionally calm and stable state. Exercising daily and eating well-balanced meals really helped me cope up because your body can fight stress better when it is fit.
