Striving For 'Big' - Vasu Tada, SIBM Pune

Aditya Birla group is one of the largest conglomerates of India always striving towards the
betterment of the customer experience which is it’s top target. As a leader in the industry, Aditya
Birla group has made a big impact on the lives of many and is striving to stretch it’s work in that
direction. Being a chemical engineer and knowing the industry during my years of under graduation,
I felt that the chemical industry was one of the major stakeholders in the pollution of nature and this
is where Aditya Birla Group stood out from the other industries out there. One of the best projects
of the Aditya Birla group is the Hindalco Novelis which recycled more than 65 billion used beverage
cans each year, turning them back into new beverage cans in roughly 60 days. Recycling produces
95% fewer greenhouse gas emissions and requires 95% less energy than primary aluminum
production. The company has created the first and largest closed-loop recycling systems in the
world. This allows it to take back as much of the customers’ aluminum scrap as possible, turning it
back into the same product again. Closing the loop preserves the value of the alloy, reduces recycling
and transportation costs, minimizes environmental impact and establishes a secure supply chain.
This business of Aditya Birla group connected very strongly with my personal ideology and sense of
belonging towards the betterment and greener Earth. Not only has Aditya Birla group impacted my
life but has impacted the lives of numerous people this way.
Being a small-town guy, one of the major challenges I faced was the inferiority complex compared to
that of the people from the metro cities. The facilities which the people from big cities had, were scarce and of
inferior quality in my city. But right from my childhood, I was a curious child and it was my curiosity
which led me to learn a lot of skills in my childhood and finally carrying valuable lessons with me
when I went to pursue my bachelors in Ahmedabad. My curiosity led me to learn various skills
ranging from singing to sports. I completed 5 years in classical singing along with 3 years classical
course in harmonium. When it came to sports, It was again my curiosity which led me to have an
interest in badminton, basketball, cricket, and snooker. Whenever there was any tournament, I
would participate in all of them. From there, I developed the ability to self learn things. Ultimately I
Represented my District at state levels in badminton and also won many tournaments, Got selected
for my school’s Under 19 category team at the age of 15, and also played as a center-forward for my
school's basketball. When it came to the graduation part in Ahmedabad, I was appointed as the
captain of my college’s badminton team. As the captain of my college’s badminton, I led my team to
win the Gujarat central zonal badminton championships. My curiosity also led me to be a part of
various clubs and here too I was appointed as the convener of my colleges annual technical festival.
So, in the end, all I learned was that continuous perseverance leads to success if you dream big.
Currently, as a part of my MBA journey, I am waiting for this big dream to fulfilled again being apart
ABG is one of them.