Real interview experiences from candidates across top B-schools.
Consumer Behaviour16 Jun 2020 · 2 min read
Continuing his talk with us, Prof. YLR Moorthi takes us through some very important insights from the world of marketing. From examples of companies who have nailed the marketing game, to skills that…
InsideIIM
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Consumer Behaviour01 May 2020 · 4 min read
Thanks to COVID 19, the way consumers ineract with products and services has changed drastically. From everything being available at the click of a button, to settling down for what's accessible and …
InsideIIM
Read Now →Consumer Behaviour30 Apr 2020 · 4 min read
Ever wondered why we buy and how we buy? What influences our buying decisions? As a retail enthusiast or as someone interested in marketing, you need to know that each of our buying decision is shape…
InsideIIM
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Consumer Behaviour30 Jan 2020 · 2 min read
“The higher the expectations about unselected alternatives, the lower is the level of satisfaction with the chosen good.” ― Michael R. Solomon, Consumer Behaviour: A European Perspective. The advent …
InsideIIM
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Consumer Behaviour05 Feb 2019 · 1 min read
In a world with more than a billion species, humans evolved as the singular leader of them all. Have you ever wondered why? Aren't we slower than a cheetah, less fierce than a tiger and definitely no…
InsideIIM
Read Now →09 Oct 2017 · 4 min read
It was that time of the year when tech enthusiasts around the world hold their breaths and wait anxiously for the next offering by the tech powerhouse Apple. Tech evangelists spend hours breaking dow…
InsideIIM
Read Now →04 Aug 2017 · 5 min read
Customer co-creation is one of the building blocks of the interactive, participatory and collaborative information distribution web model ‘Web 2.0’, which is being exhaustively used by marketing firm…
InsideIIM
Read Now →
Consumer Behaviour22 Jun 2017 · 1 min read
What do you look for in a relationship? Who makes an ideal partner? How much are you willing to ‘invest’ in a relationship? Why are items in a gift shop at an airport overpriced? Sure, there are emot…
InsideIIM
Read Now →Consumer Behaviour16 Jun 2020 · 2 min read
Continuing his talk with us, Prof. YLR Moorthi takes us through some very important insights from the world of marketing. From examples of companies who have nailed the marketing game, to skills that…
InsideIIM
Read Now →Consumer Behaviour01 May 2020 · 4 min read
Thanks to COVID 19, the way consumers ineract with products and services has changed drastically. From everything being available at the click of a button, to settling down for what's accessible and …
InsideIIM
Read Now →Consumer Behaviour30 Apr 2020 · 4 min read
Ever wondered why we buy and how we buy? What influences our buying decisions? As a retail enthusiast or as someone interested in marketing, you need to know that each of our buying decision is shape…
InsideIIM
Read Now →Consumer Behaviour30 Jan 2020 · 2 min read
“The higher the expectations about unselected alternatives, the lower is the level of satisfaction with the chosen good.” ― Michael R. Solomon, Consumer Behaviour: A European Perspective. The advent …
InsideIIM
Read Now →Consumer Behaviour05 Feb 2019 · 1 min read
In a world with more than a billion species, humans evolved as the singular leader of them all. Have you ever wondered why? Aren't we slower than a cheetah, less fierce than a tiger and definitely no…
InsideIIM
Read Now →09 Oct 2017 · 4 min read
It was that time of the year when tech enthusiasts around the world hold their breaths and wait anxiously for the next offering by the tech powerhouse Apple. Tech evangelists spend hours breaking dow…
InsideIIM
Read Now →04 Aug 2017 · 5 min read
Customer co-creation is one of the building blocks of the interactive, participatory and collaborative information distribution web model ‘Web 2.0’, which is being exhaustively used by marketing firm…
InsideIIM
Read Now →Consumer Behaviour22 Jun 2017 · 1 min read
What do you look for in a relationship? Who makes an ideal partner? How much are you willing to ‘invest’ in a relationship? Why are items in a gift shop at an airport overpriced? Sure, there are emot…
InsideIIM
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