Consumer Behaviour

Continuing his talk with us, Prof. YLR Moorthi takes us through some very important insights from the world of marketing. From examples of companies who have nailed the marketing game,

Thanks to COVID 19, the way consumers ineract with products and services has changed drastically. From everything being available at the click of a button, to settling down for what's

Ever wondered why we buy and how we buy? What influences our buying decisions? As a retail enthusiast or as someone interested in marketing, you need to know that each

“The higher the expectations about unselected alternatives, the lower is the level of satisfaction with the chosen good.” 

In a world with more than a billion species, humans evolved as the singular leader of them all. Have you ever wondered why? Aren't we slower than a cheetah, less

It was that time of the year when tech enthusiasts around the world hold their breaths and wait anxiously for the next offering by the tech powerhouse Apple. Tech evangelists

Customer co-creation is one of the building blocks of the interactive, participatory and collaborative information distribution web model ‘Web 2.0’, which is being exhaustively used by marketing firms to empower

What do you look for in a relationship? Who makes an ideal partner? How much are you willing to ‘invest’ in a relationship? Why are items in a gift shop