Content Marketing

Would you believe us if we told you that Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab? As

As digital adoption across the world grows, Digital Marketing is here to stay, and it’s the way of the present and the future. Even traditional businesses are pivoting to having

You’ve been working really hard for years in your sales job, we agree! The cold-calling, pitching, extensive traveling, keeping the josh high all the time and the endless client /

Today, we are used to consuming more data in a day than we did in an entire month a few years ago. Indians spend an average of 5 hours a

It's time to play InsideIIM's Influencer and Content Marketing Quiz!The theme of this quiz is 'Content And Influencer Marketing' - how well do you know the field? Test your knowledge

These days, thanks to COVID 19, you have lots of things to listen to. Too many, infact. Audio stories, audio books, podcasts, there’s a lot of material out there to

Thanks to the COVID 19 influenced lock-down, we all have a lot of time on our hands. There’s been a lot of discussion as to how this extra time can

Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing: