Real interview experiences from candidates across top B-schools.
Customer Marketing13 Dec 2022 · 2 min read
We are back with yet another conversation with two marketing stalwarts, that will bust some marketing myths and reveal new threads for you to think about.Team InsideIIM went to SDA Bocconi School of …
InsideIIM
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Customer Marketing16 Jun 2020 · 2 min read
Continuing his talk with us, Prof. YLR Moorthi takes us through some very important insights from the world of marketing. From examples of companies who have nailed the marketing game, to skills that…
InsideIIM
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Customer Marketing06 Sept 2019 · 5 min read
Humans have needs. That's a fact. But as a marketeer, how do you understand, analyse and utilise human needs to maximise profits, revenues, sales, awareness, etc? In this month's version of Alienspla…
InsideIIM
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Customer Marketing04 Aug 2016 · 3 min read
Marketing being an inaccurate and instinctive science, needs to always show signs of change and conform to new shoppers, their mentalities and conduct and different changes in the commercial center a…
InsideIIM
Read Now →11 Jul 2016 · 6 min read
“You can have any car you want, as long as it is black” – Henry Ford George Carlin, the famous comedian had once exclaimed that “You don’t really have choice in this country. We have 2 oil companies,…
InsideIIM
Read Now →
Customer Marketing17 Mar 2016 · 4 min read
IoT (Internet of Things) has already established itself in industries such as manufacturing, healthcare and transportation, improving efficiencies, reducing risk and increasing productivity. These in…
InsideIIM
Read Now →
Customer Marketing05 Apr 2012 · 6 min read
A career in FMCG marketing remains one of the dream destinations for MBA grads and aspirants alike. However, a successful career requires much more than a good campus placement from a top B school. I…
InsideIIM
Read Now →Customer Marketing13 Dec 2022 · 2 min read
We are back with yet another conversation with two marketing stalwarts, that will bust some marketing myths and reveal new threads for you to think about.Team InsideIIM went to SDA Bocconi School of …
InsideIIM
Read Now →Customer Marketing16 Jun 2020 · 2 min read
Continuing his talk with us, Prof. YLR Moorthi takes us through some very important insights from the world of marketing. From examples of companies who have nailed the marketing game, to skills that…
InsideIIM
Read Now →Customer Marketing06 Sept 2019 · 5 min read
Humans have needs. That's a fact. But as a marketeer, how do you understand, analyse and utilise human needs to maximise profits, revenues, sales, awareness, etc? In this month's version of Alienspla…
InsideIIM
Read Now →Customer Marketing04 Aug 2016 · 3 min read
Marketing being an inaccurate and instinctive science, needs to always show signs of change and conform to new shoppers, their mentalities and conduct and different changes in the commercial center a…
InsideIIM
Read Now →11 Jul 2016 · 6 min read
“You can have any car you want, as long as it is black” – Henry Ford George Carlin, the famous comedian had once exclaimed that “You don’t really have choice in this country. We have 2 oil companies,…
InsideIIM
Read Now →Customer Marketing17 Mar 2016 · 4 min read
IoT (Internet of Things) has already established itself in industries such as manufacturing, healthcare and transportation, improving efficiencies, reducing risk and increasing productivity. These in…
InsideIIM
Read Now →Customer Marketing05 Apr 2012 · 6 min read
A career in FMCG marketing remains one of the dream destinations for MBA grads and aspirants alike. However, a successful career requires much more than a good campus placement from a top B school. I…
InsideIIM
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